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AMSOIL HQ From the President – August 2019

From the President

An oil company out of Florida called Amalie* is being sued for knowingly misrepresenting its motor oil as good for modern vehicles. It is alleged that Xcel Premium Motor Oil*, made by Amalie, is falsely advertised as being safe for vehicles. According to the lawsuit, the oil is advertised as “premium,” and that it “protects like no other.” Yet the fine print on the oil’s back label says it is not suitable for “most gasoline-powered automobile engines built after 1930,” and “Use in modern engines may cause unsatisfactory engine performance and equipment harm.”

How shameful! This type of underhanded business is inexcusable. Unfortunately, it’s also not uncommon. Businesses in all industries make unscrupulous choices in order to part you from your money, but it’s especially infuriating to me when oil companies do so and get away with it when we take such extreme care to do things correctly. It would be much easier to take shortcuts, disregard regulations that “don’t matter” or tell little white lies. Instead, we apply rigorous scrutiny to everything we do.

When we recommend one of our products for a particular application, we guarantee it will perform as advertised. We don’t just guess, and we don’t just hope. We test and validate all areas of performance. In the lab and in the field, our products are subjected to extreme protocols designed to prove their abilities and demonstrate their quality. We develop specialized test procedures in an attempt to break the products we build, validate technologies for product development and perform comparative analysis. It also helps us differentiate various raw materials.

We know there’s no reason for consumers to take our word for it, so when we publish performance claims we usually send blind samples to an independent lab and use the results of those tests in our advertisements. We back up our claims with testing and we use industry-accepted tests and protocols for that testing. Then we subject our claims to a thorough legal review. We don’t want to overstate our products’ capabilities, so if anything we understate their performance.

I believe strongly in doing things right. We go the extra mile to ensure we’re on solid ground with everything we do. Sometimes we lose business due to our principles, and that hurts. But we remain true to who we are, and you can count on that as long as I’m at the helm. I won’t attach my name to anything less, and I wouldn’t ask you to do so either. I am proud to be associated with AMSOIL products and you should be too. You can be confident that anything released by this company does exactly what it’s supposed to do. That’s not always true of our competition.

Perfect Pairing:Signature Series Motor Oil and Ea® Oil Filters

Perfect Pairing:Signature Series Motor Oil and Ea® Oil Filters

 Combining premium motor oil with a premium oil filter is necessary for total engine protection.

Complete engine protection is a team sport. The long-term effectiveness of a quality motor oil is often hindered by poor filtration. At the same time, the superior capabilities of a premium oil filter remain unrealized when combined with a sub-par motor oil. A pairing of top-quality oil and filtration is required for best results, especially with the advanced technology found in modern vehicles.

Protecting the Latest Technology

Variable Valve Timing (VVT)

The majority of vehicles rolling off the assembly line today feature variable valve timing (VVT). Every component in the system must function properly in order to advance or retard valve timing at the correct intervals. The solenoid pictured, from a 3.5L Ford* EcoBoost* engine, contains openings .007 of an inch across, which is about the thickness of two sheets of paper. The slightest amount of deposits in these openings can restrict oil flow and negatively affect the system.

AMSOIL Signature Series Synthetic Motor Oil resists deposits and sludge, while the superior efficiency of Ea Oil Filters traps and holds any existing deposits that could compromise VVT components. ­

Turbochargers

Turbochargers are predicted to be in most new passenger cars/light trucks by 2020. This technology increases engine efficiency and performance, but at the cost of elevated engine temperatures. Low-quality motor oil increases the risk for high-temperature bearing deposits that lead to reduced turbocharger performance or failure.

Signature Series 5W-30 Synthetic Motor Oil protects against harmful deposits on turbochargers 4X better than Mobil 1® Extended Performance and 3.6X better than Royal Purple® in industry-standard testing**. AMSOIL Ea Oil Filters are engineered to maintain the higher oil flow rate of modern engines, sending the appropriate amount of filtered oil to the turbocharger’s vital bearing. Bearing clearances, in general, have become tighter, making filter efficiency even more important to prevent engine damage.

Tag Team Protection

Working in tandem, AMSOIL Signature Series Motor Oil and AMSOIL Ea Oil Filters provide complete engine protection. Signature Series Motor Oil withstands the rigors of extreme heat and resists deposits and sludge, while Ea Oil Filters provide the capacity and efficiency that today’s advanced engine components require.

The Long Run

Turbochargers and VVT systems are here to stay. AMSOIL products are uniquely positioned to meet the challenges they present.
Signature Series Synthetic Motor Oil

  • Provides 75 percent more engine protection against horsepower loss and wear than required by a leading industry standard ***
  • Maximum cleanliness
  • Exceptional extreme-temperature protection

AMSOIL Ea Oil Filters

  • Filtering efficiency of 98.7 percent at 20 microns
  • Greater capacity than competing filter brands
  • Maximum efficiency without restricting flow
  • Extended service life

 

VVT solenoids often contain tiny oil-flow passages that can easily clog with deposits if maintenance is neglected or low-quality oil or filters are used.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

**Based on independent, third-party testing of AMSOIL® Signature Series 5W-30, Mobil1® Extended Performance 5W-30 and Royal Purple® API 5W-30 in the ASTM D6335 bench test required by the API SN Resource Conserving specification.

***Based on independent testing of AMSOIL Signature Series 5W-30, in ASTM D7320 as required by API SN specification.

Beater Car – AMSOIL XL Offers better Value than Run Of The Mill Motor Oils

Expensive AMSOIL for my old daily driver?

That’s definitely one part of the conversation that comes up weekly with our Sioux Falls customers. Either while discussing our various price breaks with the “Good, Better, Best” lines within one product category or if a 2nd car is discussed in addition to their prized possession.

High mileage cars rely on quality additive packages in oil.Being proud of the performance of all the AMSOIL products, early on I decided to become a dealer with the idea of helping others experience the same triumphs I discovered. Convincing people of the merit and that there is a clear difference was not going to be easy but for those who I have convinced just as I, they will be customers for life. My focus all along is the one customer who really has the most to gain – which is the driver of that car he or she must depend on to get to work. They don’t have the option to buy a new one, they don’t need a new car payment and they certainly don’t need any downtime from a locked up transmission or badly worn engine.

Made for the machine you depend on.

High mileage cars is our specialty!! I’m not necessarily talking about an old heap, clunker or beater but they benefit just the same. There are some specifics about high mileages cars that need to be addressed. Well AMSOIL to the rescue!!! It may not sound reasonable at first to use a product that cost $2.50 to $4 more per quart or running around town for an “Automotive Enthusiast” product. Face it – there are some bargain prices on oil at every auto-parts store or even most big-box stores.  But alas, AMSOIL may be the only motor oil company to honestly address critical issues of your daily driver.

Thanks to Amsoil it still runs like newThere are two things to consider with a product brand. Their ability to offer full disclosure and not cheat the customer of available technology by misrepresenting the level of quality from year to year.  Then relate this to the issues or potential issues the car that may have lacked adequate maintenance or one that is attended to but the desire is to get more trouble free years out of it.

I think in our Sioux Falls store holds the record for helping customers hold on to their 90’s era Pontiacs than any other. You don’t need a car payment. AMSOIL makes that old car reliable beyond your expectations. 

The most common cause of failure in any piece of equipment whether it’s an automobile or manufacturing equipment is a lack of lubrication.  In automobiles, a good lubricant/additive blend will also prevent the issues which cause the lack of lubrication.  This is generally caused by fuel entering the lubrication system or from the high volatile nature of good to average motor oils and gear lubricants.

Devoted to Quality that Stands Alone

AMSOIL test truckExplaining why AMSOIL is in your best interest can be divided into two categories. #1 is regard to their place within the available quality levels in the various groups synthetics are categorized in (many which for decades market as a premium product are nothing more than a petroleum oil legally allowed to be called synthetic). And #2 how these additives which make up the oil addresses your situation.  There is so much false advertising out there that your beloved car may be seeing the end at an accelerated rate due to the poor quality of additives and the fact that the companies stock holders demand more profits. AMSOIL protects you from this problem all together.

Good, Better and Best

AMSOIL has created a Good, Better and Best system, our “Good” offers significantly more performance than these 5-gallons for $13 you see at the big-box stores. For Less than $5 per quart you can improve your engine’s seal function, benefit from fewer deposits including the intake system’s valves because our products are singled out in the industry for maintaining the lowest volatility levels by a long shot In fact AMSOIL brought that test to the industry.  In some vehicles you can’t afford to use lower quality base stocks such as DGI (direct gasoline injection) as we showed Royal Purple and Mobil 1 allows for significantly higher separation which leads to intake valve deposits which can only be cleaned by removing the heads.

Amsoil keeps my daily driver goingOther things addressed are better temperature control, reduced wear because our products can withstand the  greater influence from deposits and fuel thus viscosity staying in grade. Additives to address fluctuating temperatures we experience in the Sioux Falls climate. Improved start-ups and longer battery life not to mention a jump in mileage. Detergents which can once again allow oil to flow where it’s been blocked off. Despersants which will hold wear particles in suspension as well as other corrosive elements.  AMSOIL also addresses filtration with our Ea Oil nanofiber technology which increases filter capacity, flow, life and filters 98% at 20 microns.

The better quality base stocks are actually the part that brings the customer back. Especially in non-high performance cars the driver notices a new feel. A smoothness in the engine that they couldn’t get anywhere else.. And one that stays for the whole interval.

 

So in summary AMSOIL offers the top additive quality in each category. Some additives are available in 80 different quality levels thus these $3 so called synthetic products coming to market. You will squeeze more life from that beloved car with our products. My suggestion in your high-mileage runabout is a bottle of AMSOIL Flush (detergent based) and then switch using our XL Extended Life oil which has a 10,000 mile or 6-month guarantee. The price is right and you will notice right away the unique quality. You will enjoy your drive better and have more money in your pocket in the long run.

Don't laugh. This car runs and it's paid for!

Read the specifics in our product section our visit the Sioux Falls store at 4610 W. 12th St for your free catalog.

Ches Cain- AMSOIL Dealer

605-274-2580

 

AMSOIL Knowledge Base & Commitment to Excellence

I go to the AMSOIL HQ in the Twin Ports cities of Duluth/Superior at least once every year. There we have three to five days to pick up on industry trends, hear from suppliers, tour the latest plant/lab/research facilities and meet with the corporate staff.
Their purpose is to show us the how, why and what they are doing to stay ahead of the industry, never compromising on quality and of course the changing trends in the lubricants world.

Occasionally we hear from suppliers and they also tell us we should have no worries that AMSOIL will lose their lead in the marketplace as even the largest names in lubricants outsource almost all research involving evolving markets and as new chemistries are found. They simply don’t have the type of staff needed to keep up with AMSOIL’s 43 years of trend setting. AMSOIL doesn’t wait or rely on supplier “Trending Seminars” to know which direction they need to go..

It’s important for the customer to know that AMSOIL is focused on being the most reliable and ready to meet any need within the automotive enthusiast market. Just like communications technology, when you buy AMSOIL products you don’t have to worry if the grease is up to the latest standard for your excavating equipment or if the 2-cycle outboard oil will be honored by your warranty.

Ford, Chrysler, GM and European cars now all have models which call for a specific viscosity or manufacturer specification which is not part of the norm and must be followed. We also cover these specifics as well. In fact, we are willing to say that your vehicle will perform better and parts will last longer than when using the OEM labeled product.

If you are looking to buy in our Sioux Falls store and have specific questions I can save you some time. Call me directly and I can help you know what to look for before you arrive. My direct number is 605-274-2580. As for product info AMSOIL’s website has a great resource for looking up products. Use this link to open the tables and cross-reference pages for all vehicles and equipment.

If you are not in the immediate area you can order at wholesale via AMSOIL’s preferred Customer membership program which also saves you 20 to 30% off and you can use it in the store to save more as long as you join under the above link. Another option is to call 1-800-579-0580 as we use Speedee Delivery and can ship anywhere in the Dakotas, Nebraska, Iowa, Minnesota, Wisconsin and Illinois for about 40% less than UPS plus you will save the sales tax.

Thank you once again for reading our AMSOIL Dealer blog and hope to hear from you!!

Ches Cain