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AMSOIL HQ July 2019 Presidents Message To The Dealers

Written by Charleen

From the President – Alan Amatuzio

I officially started working for AMSOIL in 1988. That’s when our records show I started receiving a paycheck, but I remember being dropped off before I could drive, which was earlier than ‘85. I worked in the maintenance shop first, then I moved into Production. Things were very different then. Our facilities were smaller, more Dealers maintained home warehouses and the Internet didn’t exist as we know it. Today it’s one of the most dominant aspects of our daily lives. It has changed just about everything – how we shop, navigate, conduct research, listen to music – the list goes on. Its impact is so great that younger people won’t be able to imagine life without it. It will be one of those markers in time we can brag about when we get older – I was around before the Internet existed.

The Internet’s importance to people’s daily lives makes it important to businesses around the world. If you’re going to remain relevant and capture online sales, you have to stay on top of online trends and they change quickly. We are continuing to increase our investment in digital marketing to accelerate business growth online. It’s becoming more competitive and sophisticated every year. We are in the final stages of a long, intense project that will boost our online marketing capabilities by a great deal. We’re going to have more data and increased ability to target people who interact with us. With this increased ability we’ll also increase our presence online. In the years ahead, we’re going to attract and convert more people into buying customers than ever before.

So what should you do? We’re going to be doing a majority of the work online, but you still need an online presence. Maintaining a website, actively posting on social media and participating in online groups are effective ways you can market your business and capture new customers. Next, you need to become Customer Certified promptly if you aren’t already. Every time someone who isn’t connected to an AMSOIL Dealer makes a purchase at amsoil. com, we assign that new customer to an existing Dealer and pay that Dealer commissions based on the new customer’s purchase. That’s free money, and only Customer-Certified Dealers are eligible to be assigned buying customers.

It gets better. Do you know about the Assigned-Customer Multiplier? We’ve advertised it frequently in this magazine the past several months. Basically, becoming Customer Certified puts your name into the pool of Dealers eligible to receive assigned customers once. Through the Assigned-Customer Multiplier, every eight additional qualified customers you bring in gives you another entry into the pool. The more customers you bring in, the more you are assigned.

We assigned more than 20,000 customers to Customer-Certified Dealers in the past 12 months. As we continue to improve our digital strategy and capture more traffic, that number will increase. If you want to take part in that opportunity, get Customer Certified. Then, increase your odds by bringing more qualified new customers to AMSOIL every year. Don’t ignore business online, but don’t overlook your local opportunities. Car shows, events and clubs are all opportunities to bring in more customers. Those compound into exponentially more customers for you through the Assigned-Customer Multiplier, which means more money in your pocket.

Awesome opportunity for those with website building experience to mesh with your automotive hobby. Here’s an overview page to help get you started! 

AMSOIL Announcements, Presidents Desk - AMSOIL INC,

AMSOIL HQ From the President – August 2019

Written by Charleen

From the President

An oil company out of Florida called Amalie* is being sued for knowingly misrepresenting its motor oil as good for modern vehicles. It is alleged that Xcel Premium Motor Oil*, made by Amalie, is falsely advertised as being safe for vehicles. According to the lawsuit, the oil is advertised as “premium,” and that it “protects like no other.” Yet the fine print on the oil’s back label says it is not suitable for “most gasoline-powered automobile engines built after 1930,” and “Use in modern engines may cause unsatisfactory engine performance and equipment harm.”

How shameful! This type of underhanded business is inexcusable. Unfortunately, it’s also not uncommon. Businesses in all industries make unscrupulous choices in order to part you from your money, but it’s especially infuriating to me when oil companies do so and get away with it when we take such extreme care to do things correctly. It would be much easier to take shortcuts, disregard regulations that “don’t matter” or tell little white lies. Instead, we apply rigorous scrutiny to everything we do.

When we recommend one of our products for a particular application, we guarantee it will perform as advertised. We don’t just guess, and we don’t just hope. We test and validate all areas of performance. In the lab and in the field, our products are subjected to extreme protocols designed to prove their abilities and demonstrate their quality. We develop specialized test procedures in an attempt to break the products we build, validate technologies for product development and perform comparative analysis. It also helps us differentiate various raw materials.

We know there’s no reason for consumers to take our word for it, so when we publish performance claims we usually send blind samples to an independent lab and use the results of those tests in our advertisements. We back up our claims with testing and we use industry-accepted tests and protocols for that testing. Then we subject our claims to a thorough legal review. We don’t want to overstate our products’ capabilities, so if anything we understate their performance.

I believe strongly in doing things right. We go the extra mile to ensure we’re on solid ground with everything we do. Sometimes we lose business due to our principles, and that hurts. But we remain true to who we are, and you can count on that as long as I’m at the helm. I won’t attach my name to anything less, and I wouldn’t ask you to do so either. I am proud to be associated with AMSOIL products and you should be too. You can be confident that anything released by this company does exactly what it’s supposed to do. That’s not always true of our competition.

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From The Presidents

Written by Charleen
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From The Presidents

AMSOIL INC CEO

You’ve probably read a lot recently about claims of “fake news.” Whether you buy into that or not, a thoughtful look at our society reveals why many people are distrustful of the information they read, including information reported by reputable news sources. It seems that everything is overhyped or spun to lead the reader or viewer to a specific conclusion. Rather than getting the straight facts, we’re given the facts with opinions. News organizations have changed dramatically in the last 20 years.

But news organizations are not the sole provider of information. While they are guilty of spin, they still typically report facts. The Internet has changed everything and given a voice to anyone who wants one. As fantastic as the  benefits of this revolution are, there is a downside. People don’t know who to trust. You can find arguments and supporting “facts” for and against just about anything under the sun. Expert advice comes from amateur videos, blogs, websites and forum posts. Those who are convincing enough garner a following and are viewed as experts.

Soon after, opposing opinions are put forth. Those who lack expertise on a given topic are then left to sort fact from fiction. Trouble is, oftentimes both opposing arguments make sense to the uninitiated so it’s hard to identify the right path. This is usually true in situations where people are trying to predict the future. “The stock market is going to crash.” “The housing market will never recover.” “Beta-max is the future.” The truth is, most of the time people don’t know. It’s  unpredictable. There are too many factors affecting large-market topics.

Electric cars are a great example. They’ve generated a lot of hype in the last year, and predictions of their dominance in the years ahead are running wild. Conversely, others predict further adoption of electric cars, but to a much lower degree than most popular reports. So what does the future hold? What do electric cars mean for your dealership?  We’re not going to pretend to know exactly how everything will unfold, but we will give you all the information we have on the topic. We’ve consuled nearly 40 sources from a variety of organizations within and outside the automotive field and presented our conclusion in this issue of AMSOIL Magazine.

The bottom line is this: As long as you’re vwilling to go after it, there will be boundless opportunity for you for the foreseeable future. It’s up to you though. You have to go get it. And that’s no different than it is today.   An unbelievably large amount of the market is unfamiliar with AMSOIL right now, and they just need to hear from Dealers like you. Don’t hasitate. Take action today and chart your own future. If you set your goals and put in the work, we predict success.

Presidents Desk - AMSOIL INC,

From The Presidents

Written by Charleen
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From The Presidents

The new diesel products are in the field and initial reports are positive. We made a concerted effort to keep you, your customers and accounts aware of the changes throughout the diesel oil upgrade and those efforts have paid off with a smooth transition.

That’s truly what it is – an upgrade. More products in the diesel lineup, better protection and higher commissions. With more products in the lineup, there are bound to be questions. This month we’re going to provide some guidance on helping your diesel customers choose the right oil.

We’re also going to unveil some new commercial-grade products. We’ve given Formula 4-Stroke® 10W-30 Small-Engine Oil a new name and packaging, and added a 10W-40 to the small-engine oil lineup. We’ve also added a transmission fluid designed specifically for use in zero-turn hydrostatic transmissions. Most zero-turn owners, including professional landscapers, use regular motor oil in these hydrostatic transmissions. Sure, that works, but the fact is, motor oil is not dialed-in for maximum protection and performance in hydrostatic transmissions. We performed extensive testing on this new product, and the result is nothing short of outstanding.

Of course, what else would you expect? That’s what we do. It’s who we are. Many people would reason that if motor oil works in a hydrostatic transmission, why change? Anything more is just overkill.

We say overkill is underrated. If we can make something better, we will. If we can deliver better protection for one component or another, we will. Why not? Isn’t that the point – to protect things?

When we take a look at our customer lists, it stands out that we have more landscapers as commercial accounts than any other type of business. Research into the landscaper market reveals that zero-turn mowers are frequently among their biggest investments. It also reveals that landscapers are extremely concerned about the speed with which they can complete their jobs and complete them well. Between SABER® Professional and this new line of commercialgrade products, we’re doing a lot to help them meet those goals by protecting their investments and helping maintain the power and speed of their equipment. Landscapers increase profits, Dealers increase commissions and we increase sales. Is that overkill? Sounds about right to us.

AMSOIL is expanding. Visit our dealer page and see the incentives. AMSOIL could outsell all other brands if we can increase its availability. Call us to add it too your shelves, lube center or become a dealer working out of your house or business.

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