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Al Amatuzio: A Heart of Gold

Al Amatuzio: A Heart of Gold

To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and independent Dealers, and supported numerous causes through his philanthropic ways.

Al loved the Duluth/Superior community. He grew up here and built his life within this close-knit community. Despite numerous offers to relocate the AMSOIL business out of this community, Al remained loyal to his roots.

While Al had many passions, he held a few near and dear to his heart. We’d like to share them with you here.

AMSOIL Northland Law Enforcement K-9 Foundation

Al always had a special place in his heart for dogs and was particularly fond of German Shepards, which are a fixture in many police departments. The Northland K-9 Foundation was created to support the law enforcement K-9 programs of the Duluth, Hermantown, Minn., and Superior Police Departments, and the Douglas and St. Louis County Sheriff’s Offices. “He would tell us if we needed a dog to call him,” said Duluth Police Chief Mike Tusken. “He would outright pay for them, and it was multiple dogs. He was a great man and tremendous benefactor to this community.”

 

 Animal Allies

Animal Allies Humane Society strives to ensure a lifetime of loving care for every pet by reducing overpopulation, increasing adoption and fostering humane values. They are guided by a humane ethic to build communities that universally value animals, understand their needs and take action to meet them.

Animal Allies presented this photo to Al as a token of their appreciation, and it proudly hangs above one of our drinking fountains at the Corporate Office here in Superior.

Douglas County Humane Society

The Douglas County Humane Society is dedicated to preventing cruelty to animals, relieving suffering among animals and promoting humane education. The Society provides shelter, medical care and adoption services to abandoned, lost and misplaced animals. They provide services for approximately 1,000 animals each year from the City of Superior and Douglas County.

Boys & Girls Club

The Boys & Girls Clubs of the Northland is dedicated to ensuring that our community’s youth have greater access to quality programs and services that empower their lives and build great futures. Their mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.

Albert J. Amatuzio Research Center

Located in the Duluth Depot, the Albert J. Amatuzio Research Center chronicles local service history dating back to the Civil War. This research center includes photographs, journals, stories and biographies of veterans from northeastern Minnesota who served this nation from the Civil War through Iraq and Afghanistan.

Al began to build his legacy as a proud member of both the Merchant Marine and the U.S. Air Force. He served 25 years as a fighter pilot and squadron commander with the Air National Guard out of Duluth, Minn.  Al, nicknamed “Ammo” by his fellow pilots, was twice honored as our nation’s top pilot.

 

 

 

 

 

 

The passion behind Al’s philanthropic history will live on in the Twin Ports and in the hearts of everyone whose life he changed.

Read more about what AMSOIL employees and AMSOIL Dealers had to say about their fearless and lovable leader.

AAA Study Finds Synthetics a SIGNIFICANTLY Better Alternative than Conventional

AAA Testing Affirms Superiority of Synthetic Motor Oils

AMSOIL introduced the world to synthetic motor oil in 1972, and we’ve been extolling the benefits ever since. While we’ve been joined by many vehicle and equipment manufacturers and competing motor oil companies over the years, the American Automobile Association (AAA) is the most recent company to promote the benefits of using synthetics. The popular club recently conducted in-depth testing to determine if it’s worth paying more for synthetic oil over conventional oil.

The answer is a resounding “yes.”

“Oil protects critical engine components from damage and AAA found that synthetic engine oils performed an average of 47 percent better than conventional oils in a variety of industry-standard tests,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “With its superior resistance to deterioration, AAA’s findings indicate that synthetic oil is particularly beneficial to newer vehicles with turbo-charged engines and for vehicles that frequently drive in stop-and-go traffic, tow heavy loads or operate in extreme hot or cold conditions.”

AAA’s research included eight industry-standard ASTM tests focusing on shear stability, deposit formation, volatility, cold-temperature pumpability, oxidation resistance and oxidation-induced rheological changes. Each test was performed on five synthetic and five conventional oils. The results of this study by a reputable, third-party organization reaffirm what we’ve been saying for more than 45 years and give you one more reference point to back up your claims in the buy-sell process.

Click here to see the full AAA report.

Gone is the adage, “As long as you change your oil at 3000 mile intervals, I don’t care what oil you use, it will be just fine. Synthetics are a waste of money.”

AAA Finds Synthetic Lubricants worth switching to on several accounts

The above ignores many issues which this test and AMSOIL has outlined for decades. Not only that but it totally ignores the #1 reason for our brand which is performance.
An unscientific approach can also explain. If you imaging all the cars in the junkyard that are there because of an engine that failed I bet the majority of them did get their oil changed at 3000 miles. At least that is true if we go back to the 70’s. So changing oil too frequently didn’t prevent a seized engine due to loss of coolant or a lose oil drain bolt. Yes – Synthetics (true ones at least) could have very well prevented that breakdown.

Also severe wear due to fuel and acids in the crankcase which AMSOIL addresses but a conventional Group II base stock cannot. At least when considering their price point which limits the quality of the additives.

Synthetics as you see in this report excel in viscosity retention and oxidation resistance. Federal Mogul published a study years ago showing the majority of engine failures (I think the figure was greater than 85%) were not because of contaminants but because of a lack of lubrication, excess heat or corrosion. AMSOIL products address all these and their sub-categories.  Even if the subject changed the bargain brand every 50 miles, it won’t address viscosity loss when there is a overheating event causing deposits or metal fatigue.

Again the above are all features and insurance of Synthetics but the real draw is performance and is why I was sold on AMSOIL and later became a dealer thanks to it’s performance in 1960’s cars which I was told “It ain’t gonna work in them old cars!!” Lol!