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AMSOIL SEMA Feature Vehicle of the Week: Project Buttercup

Article by Jamie Jarvi – AMSOIL Inc.2011 Subaru Impreza STI flish with AMSOIL products

There’s something about Subaru that draws legions of fans to become lifetime enthusiasts of their rides. Maybe it’s because they are consistently a top-safety pick, or they come with features that make them capable of playing on any terrain. Whatever the reason, Subaru has a solid reputation and some of the most loyal brand followers to be found in the automotive realm. And when they set out to modify them, they often turn out to be some of the most head-turning and well-respected rides on the import tuner scene.

Chef Christopher Haydostian is the proud owner of a 2011 Subaru Impreza STI dubbed Buttercup. After making his purchase, Haydostian wasted no time in dressing up his ride with new mods and preparing for her entrance at SEMA 2011. Since then she’s steadily climbed the ranks to become one of the most highly-regarded Subarus on the scene, earning countless awards and becoming a fixture at SEMA since her debut. They’ll be back this year as a feature vehicle for XXR Wheels, this time with AMSOIL under the hood.

Read on to see what makes Buttercup so special, and how she landed a split second on the big screen in the epic tuner film Fast & Furious 7.

Congratulations on landing a spot at SEMA.
Thank you! This will be the 4th year for Buttercup to make a trip to SEMA.  She has been both a Feature and Booth car since her creation.

Your 2011 Subaru Impreza STI is well-known in the Subaru community. Tell us a little about that and why it’s so recognized among your peers.
2011 Subaru Impreza STI featuring  AMSOIL 5W-30Buttercup, my 2011 Subaru Impreza STI was one of the first 2011 Sedans built. She made her debut at SEMA 2011 and featured various new products and prototyped items. Since then, she has grown several times over. The most recognizable feature that Buttercup is known for is her Charge Speed Wide-body kit.  She was the 1st USA built Charge Speed Wide-bodied car. This was done with a partnership with Charge Speed Japan. Because of the rarity of the kit and uniqueness of it, she has grown very popular. Another reason why she is so recognized is that I show Buttercup all around the sport compact/import car show scene. She has shown as far north as San Francisco, as far south as San Diego, and as far east as Las Vegas. In all shows and in-between, Buttercup has been able to take some of the top awards in some of the most prestigious shows. Some of these awards are: Subifest (all Subaru Car show/event) Best of Show 3-years in a row, Spocom SoCal Best Subaru 3-years in a row, Spocom Norcal Best Import Other 2014 & Best Mitsubishi/Subaru 2015, Subaru Summer Solstice (All Subaru show/event) Best S3 Impreza (2013/2014) and Best of Show for 2015. These awards and more!

Is your vision complete or do you have more modifications planned?
As with any project, they are never complete. As for Buttercup, she is still ever-evolving and changing. As new ideas arise, I’ll look at implementing them. Currently Buttercup is going under another small revision for SEMA 2015. This will be v4.5 for this project.

How did it come to be known as Buttercup?
My username handle is RTechChef. What most people don’t realize is, I’m an actual Chef by trade. Building cars and marketing them is a hobby and passion of mine. Because of my job, I am absolutely in love with food. Everything I name or project I build, I try to associate food with it. Since finding the name it has grown to mean multiple things. She is also known as Princess Buttercup (think Princess Bride) as well as the beast of a hero from the Power Puff Girls.  She has also been referenced to a horse character from another movie. However you slice it, she is my little Buttercup.

You’ve received several ‘Best of’ awards with Buttercup. Any standouts?
I achieved my first “Sword” award from Spocom-SoCal.I will never forget my 1st Best of Show award with Buttercup. It was 2013, Subiefest. Subiefest was known to be one of the largest all Subaru gatherings on the west coast. To be selected from a sea of Subaru’s is quite the honor. It’s one thing to compete for the Best Subaru award when there are 10 or so cars competing.  It’s another to be crowned the best in a sea of 100+. The second best standout is when I achieved my first “Sword” award from Spocom-SoCal. Spocom is considered one of the most prestigious shows in Southern California. Their special “Sword,” award handed out to the best of class, is a highly coveted award many try to achieve.  In the past 3 years I have been blessed to be crowned Best of Show at Subiefest (2013/2014/2015) as well as Best Subaru at Spocom-SoCal (2013/2014/2015). Although these 2 events and awards stand out to me, all awards I have been given are a true blessing.

Buttercup was part of the Fast & Furious 7 production in the Racewars scene. How did that come about and did it make the final cut?
Friends in the industry got a call from the production company of FF7. They contacted me and a few others to present our cars. With a sea of cars to choose from, Buttercup was one of the few selected.  I was commissioned to loan the car to the FF7 production team for 3 days of shooting. Unfortunately, due to my work schedule I was not able to be on site and actively drive and offer up my car for several portions of the scene.  There is about a 1-second clip of the front of Buttercup that you can see in the film. I haven’t seen the behind the scenes footage yet to see if she made any marks there. Working with and being selected by the production team is always an honor.  I also had the privilege to work on the first Fast & Furious with another project of mine (a 1994 Honda Accord).  Working within Hollywood is always a great experience.

How did it feel being part of such an epic tuner feature film series?
There is always a special feeling to be part of something that becomes a large part of our culture. To be a part of the first was amazing, but it was even more amazing to be a part of FF7 with the importance behind paying tribute to Paul Walker. Often times, it’s hard to imagine I was a part of the franchise and even harder to imagine the loss of an icon of our industry. Paul will forever be missed and I’m happy to know I was able to work with him even in my small capacity.

Do you have any previous experience using AMSOIL products?
To be honest, this will be my first time using AMSOIL in any of my projects. From what I’ve read and seen, I am quite impressed with the company and products. It is my hope that I can continue a strong working relationship with AMSOIL and continue to use their products for all future builds and projects.

If you were given the vehicle of your choice and unlimited funds to modify it to your liking, what would it be?
That is one of the toughest questions someone has ever posed. 2011 Subaru Impreza STI loaded with AMSOIL lubricants Being a true car fan, I am a fan of all brands/styles/years/ of cars. There are some “top” picks in various categories of cars.  So not to say just one, I’ll tell you about which ones of the categories I love. For an SUV – Jeep Grand Cherokee SRT8 (or HellCat version I hear is in the works). For a Wagon – Cadillac CTS-V Wagon (wish it was still made). For a Sport Sedan – I’ve always loved the BMW M5 and 4-dr GTR R34. For a Coupe – I’m a big fan of the Porsche Turbo, GTR, and Aston Martin DB9. For a Classic – a Ford ’32 Deuce is a dream car for sure. I know this doesn’t cover all lines, but hopefully gives you some idea of my passion.

Finally, tell us a quote or motto that describes you.
For those who know me, they will know that I always say, “Prepare for Otter Annihilation!”  It is my battle cry.

AMSOIL under the hood:

Signature Series 5W-30; Absolute Efficiency Oil Filter
Severe Gear 75W-90 Gear Lube
Pass. Car & Light Truck Antifreeze & Engine Coolant
Dominator Coolant Boost
DOT-4 Brake Fluid; Multi-Vehicle Signature Series ATF
P.i. Performance Improver

 

Project Buttercup Sponsor Shout-Outs Continental Tires, Whiteline, XXR, X-Force Exhaust, Turbosmart USA, Snail Performance, Whistler, Deatschwerks. Also, a special thanks to my wife for her unwavering support.

Fun Fact: At more than 1.5 billion, only two films have grossed more than Fast & Furious 7 in the history of Hollywood. Fast & Furious 7 is third only behind Avatar (#1) and Titanic (#2).

 2011 Subaru Impreza STI cockpit

 

 

 

 

Testimonial: Synthetic Polymeric Truck, Chassis Grease

Recently our customer Mike Ahlschlager reported pulling his truck with 1,200,000 miles into Dakota Alignment. The mechanic asked, “When did you change your king pins? We usually do that for you and there is no record for this one?”

Mike replied that he never had the need for service on this truck which the mechanic was totally puzzled. He says it’s because of the AMSOIL Polymeric Truck Grease. No matter the environmental conditions, the AMSOIL polymeric truck grease stays put. Even under constant water washout. Mike said since he started using AMSOIL all of his maintenance issues have decreased significantly or totally vanished!

Here’s the official data from AMSOIL regarding their revolutionary Polymeric grease.
Both the NLGI1 and 2 are stocked in the Sioux Falls AMSOIL Store.

PRODUCT DESCRIPTION
AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease (GPTR1, GPTR2) delivers excellent wear protection and extreme-pressure performance over extended service intervals in medium- and heavy-duty applications. It combines select base oils, proprietary synthetic polymeric chemistry, an advanced additive package and a lithium-complex thickener for excellent impact resistance, reliable contaminant control and maximum longevity.

video
play-sharp-fill

 

Extreme Impact Resistance
Greasable components on heavy-duty trucks and equipment regularly operate in severe-service, extreme-pressure environments. Frequent high-load operation increases the potential for grease to pound out, which can leave components vulnerable to increased wear and corrosion. AMSOIL Truck, Chassis and Equipment Grease is formulated to deliver maximum pound-out resistance. Its exceptional adhesion and cohesion properties help keep the grease in place to seal out water and contaminants and provide a protective barrier between metal components.

Long Service Life
Most trucking companies work to maximize the amount of time tractors are on the road, and inferior greases are not engineered to perform over extended service intervals. The long intervals truckers demand can result in components being left unprotected because the grease has squeezed out of place. AMSOIL Truck, Chassis and Equipment Grease is engineered to remain intact for maximum protection over extended service intervals. Owners/operators can be assured their equipment is protected when the job demands additional time on the road between maintenance checks.

Superior Rust and Corrosion Protection
Over-the-road trucks and commercial equipment operate in all types of weather. Water, snow and ice are encountered regularly, and they combine with salt and other road-deicing chemicals to promote accelerated rust and corrosion on chassis and fifth-wheel components. AMSOIL Truck, Chassis and Equipment Grease clings tenaciously to metal surfaces, helping to keep rain, snow and other corrosive contaminants from penetrating greasable components. It is formulated with an advanced additive package designed to combat the harmful effects of roadway contaminants, helping components last longer and saving fleets money.

Maximum Extreme-Pressure Protection
AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease is engineered for maximum protection in extreme-pressure applications. It features a sophisticated additive package and exclusive synthetic polymeric technology designed to provide long-term protection for heavily loaded components. AMSOIL Truck, Chassis and Equipment Grease’s high Timken OK Load and excellent Four-Ball Weld Test results prove its superior performance in extreme-pressure environments.

Ideal for Fleets
AMSOIL Truck, Chassis and Equipment Grease is ideal for mixed fleets that operate in severe service. It provides exceptional protection and long service life for a broad range of applications.

Cost-Effective Choice
AMSOIL Truck, Chassis and Equipment Grease offers enhanced protection for extended component life, reducing replacement costs. In addition, its long service life reduces the need for frequent re-application (or requires less grease at each servicing), reducing maintenance costs.

Reduced Environmental Impact
Less-tenacious greases are ejected from greased components and pollute the surrounding environment. AMSOIL Truck, Chassis and Equipment Grease is formulated to stay in place for long service intervals, resulting in less grease pollution and reduced grease consumption. In addition, AMSOIL Truck, Chassis and Equipment Grease is formulated without the use of barium, chlorine, antimony or sulfur, which are all potentially harmful to the environment.

APPLICATIONS
AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease is recommended for heavy-duty over-the-road tractors and trailers, delivery fleets, dump trucks, refuse haulers, utility fleets, emergency service vehicles, sewer and septic trucks, snow removal vehicles, wreckers, municipal service vehicles, equipment haulers, cement mixer trucks, airport support vehicles and more.

AMSOIL Synthetic Polymeric Grease provides exceptional performance in heavily loaded chassis grease points, wheel bearings, axle assemblies, universal joints, pivot pins, fifth-wheel hitch plates, steering linkages, spring pins, king pins, ball joints, water pump bearings and other greased heavy-duty components.

COMPATIBILITY
AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease is compatible with many other types of grease. However, it is recommended that when changing greases, the equipment be cleaned of the old grease or flushed with a liberal amount of AMSOIL Synthetic Polymeric Grease while the mechanism is in operation. Closely monitor the system for any inconsistencies. Any grease compatibility questions should be referred to your AMSOIL Dealer or AMSOIL INC.

*Note: AMSOIL Synthetic Polymeric Grease is designed to remain in place for long service intervals. The same properties that provide its enhanced tenacity can also make it harder to pump. A heavy follower plate may be necessary when pumping grease from larger package sizes. AMSOIL Truck, Chassis and Equipment Grease is not recommended for automatic or centralized lubrication systems unless the system is designed to pump a tackier grease.

 

Become an AMSOIL dealer

Take advantage of this OMAHA AMSOIL location. Anyone who joins us as a dealer can use our store to add a side income without interfering with their present income or schedule. You may ask how can anything like that be so simple??

Well basically there are several levels one can take their AMSOIL business. The easy one which is what you can do here in Sioux Falls is a rare opportunity for anyone who likes to promote great products yet make some money doing so. Basically as we have the supply here, anyone who’s an AMSOIL dealer can use the leverage of the store and our marketing to sign up accounts. As a dealer you earn a bonus from any retail establishment, independent automotive or lube center, or any commercial business who uses AMSOIL in their vehicles by simply getting them to make available AMSOIL products in their business or use them within their fleet. All you have to do is direct them to the store and register their information with corporate through your account.  There are over 20,000 opportunities here locally.

Basically when they return for product to our store or you deliver, you earn a significant bonus from AMSOIL. Some dealers have hundreds of these accounts. You also help spread the knowledge about AMSOIL which makes it easier to sell.

This sample of our unique 2-sided flyer we can provide will help you accomplish this with the installer end.

Capture Accounts for your AMSOIL business

AMSOIL is spending millions on advertising and we are seeing incredible increases in demand. AMSOIL is also helping market with co-op display shelving and their corporate installer locator meaning any local retail accounts you have will be listed on the AMSOIL corporate website. As for installers the AMSOIL “OE” line of motor oils competes directly with other synthetics on price allowing the customer to have a better choice. Market studies show that younger customers would rater choose an independent oil over the larger corporate choices and AMSOIL has the highest trusted scores. The “OE” line also allows for better profits for these shops as well.

Other reasons to join us as a dealer is your option to sell directly to anyone. The local Sioux Falls store allows you to stock for your area w/o any shipping burdens. Outskirts such as Blair, Bellevue, Elkhorn, Fremont, Plattsmouth, Council Bluffs and anywhere else you may live or work can be a plus for your home business as customers want product when they need it so together we can eliminate delays.

So basically if you sign up multiple accounts you can service them or you can direct them to the store. We can take care of all the processing so you get your bonuses as they buy.

How to join as a dealer?

Just follow this link to be part of the Sioux Falls AMSOIL store and we’ll discuss the opportunity right away! Only a $30 membership to get started and you can start earning sales commissions immediately as you secure new accounts.

AMSOIL Brochure regarding Income Opportunities and programs for dealers.

As I write this I just proofed our new local Sioux Falls TV ad set to appear on the FOX-42 channel. We also advertise regularly on KFAB and a couple other related stations. It’s our goal to make AMSOIL a household name in the Sioux Falls area!! It’s a great time to join us as a independent AMSOIL dealer now.

Find out more on our main dealer page (and a newer 2nd one is being designed now).

AMSOIL Direct Jobber Ches Cain
Call me any time to discuss at 605-274-2580 or 402-933-3902

AMSOIL is also stepping up already excellent support and AMSOIL U on the road as well as online.

AMSOIL Official Oil of Sturgis – 8 Years

Once again AMSOIL is the official oil of the Sturgis Rally. As we are within the travel dates I would like to remind you to stop in the store! We have plenty of inventory and our best sellers – The 20W50 motorcycle oil and the Octane Boost.

Not to mention the Nano-fiber oil filters which are incomparable as they offer twice the capacity and are 100% at 20 microns – something only nanofiber filters can claim.

We will be closed August 3rd, 4th, and 5th so be sure to visit now or after Wednesday. Save your engine from temperature stress now and enjoy better performance. And as we have shown – AMSOIL will save your transmission from the typical wear as seen from the others.

Here are the details from the Rally page:

AMSOIL has been a leader in synthetic lubrication since 1972 and the company’s motorcycle oils and premium filter products are distinguished by their excellence. Be sure to drop by the AMSOIL booth on Main Street just east of Junction Avenue. At the AMSOIL booth you will find information on how you can purchase AMSOIL products at wholesale, product information, motorcycle oil, oil filters, air filters and more.

Bikers wishing to have AMSOIL products installed while in Sturgis can visit Mad Dogs HD Performance at the corner of Junction and Sherman Street or at Exit 55 in Rapid City.

AMSOIL Synthetic Motorcycle Oils are the world’s most advanced oils for V-Twin and metric bikes, including those from Harley-Davidson. The state-of-the-art oil, which was formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications including unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chain cases.

Benefits include:

Improved Transmission Protection – smoother shifting.
Excellent Wet Clutch Performance – no slipping!
Excellent Corrosion Protection – protecting your engine better.
Outstanding Heat Resistance – Your bike runs cooler!
Excellent Value for Cost Effective Performance – more bang for your buck.\

PLACES to change your oil while in the Sturgis – Rapid City areas:

  • Mad Dog Custom Cycles – Sturgis: Intersection of Junction Ave & Sherman St (across from HD)
  • X-Treme Bikes / AMSOIL X-Press – Rapid City: Exit 55 on I-90 (near HD Rapid City)
  • Flying Tire Motorcycle – Deadwood: Steel Wheel Trading Post (6 mls south on US 385)
  • Easy Eddie – Sturgis: Buffalo Chip Vendor Row
  • John Todd – Sturgis: 2311 Park Ave, Sturgis (across from McDonalds)

OR by City:

Sturgis:

  • Mad Dog Custom Cycles – Intersection of Junction Ave & Sherman St (across from HD)
  • John Todd – 2311 Park Ave, Sturgis (across from McDonalds)
  • Easy Eddie – Buffalo Chip Vendor Row

Rapid City:

  • X-Treme Bikes / AMSOIL X-Press – Rapid City Exit 55 on I-90 (near HD Rapid City)

Deadwood:

  • Flying Tire Motorcycle – Steel Wheel Trading Post (US 385, 6 mls S. Deadwood, SD)

Berkey Water Filters – In Stock

In addition to AMSOIL products, we also carry the Berkey water purifiers for the Sioux Falls area. There are several other products we will be adding but as important as our water is, too often it’s taken for granted or overlooked. Water filtration should be everyone’s top concern.  You should never depend or drink the tap water w/o subsequent filtration.

Read up on Berkey Water Filters. You’ll never want to live without one!

Secondary water filtration is necessary for good health and it doesn’t have to be anything difficult or expensive. Also I could do a blog on just the issues with the water alone but I am assuming you already know that and are ready to take the next step.

To totally clean/filter the water it cannot be thoroughly done at the rate in which a whole house system passes water nor can small inline filters be relied on (Those which supply ice machines or refrigerator fountains) unless they are quite an expensive system which very few to that level exist. Only gravity systems can filter to the level which even the worse case water can be made drinkable as well as other nano-particles which aren’t easily removed otherwise.

People also want to remove the chlorinated combinations (Berkey Shower filters) as well as the harmful fluoride. Berkey addresses this.

I use the Travel Berley whenever we camp or are traveling for more than a couple days. At work I have a Berkey Light and at home we use a Royal Berkey. For motorcyclists try the “Go Berket Kit” which is great for camping in remote areas or even for the typical well water found at most campgrounds away from high populated areas. A great gift for the office break room!

Line of Berkey Multi-Use Water Filtration units

From the website:

BLACK BERKEY™ PURIFICATION ELEMENTS

 FILTRATION SPECIFICATIONS

Black Berkey™ Purification Elements are more powerful than any other gravity filter element currently available.  The Elements have a unique purification capability that is due to their unique structure. The micro- pores within the Black Berkey® Elements are so small that viruses and pathogenic bacteria are simply not able to pass through them.

Many water filters on the market may claim to be a water purifier, but do not meet the performance specifications required for this classification. In order to be classified as a water purifier, a water treatment device must remove at least 99.9999% of pathogenic bacteria and reduce viruses by 99.99%. The Black Berkey® Purification Elements can be classified as water purifiers because they remove 99.9999999% of pathogenic bacteria and 99.999% of viruses, which greatly exceeds the standard. The Black Berkey®Purification Element formulation has been tested by State and EPA accredited laboratories to exceed NSF/ANSI Standard 53.

The Black Berkey™ Purification Elements have been tested and confirmed to remove or greatly reduce the contaminants listed below:

 

VIRUSES >99.999%
Exceeds Purification Standard (Log 4):
MS2 Coliphage – Fr Coliphage

PATHOGENIC BACTERIA SURROGATE >99.9999%
Exceeds Purification Standard (Log 6): Raoultella terrigena

TRIHALOMETHANES – Removed to >99.8%
(Below Lab Detectable Limits):

Bromodichloromethane – Bromoform – Chloroform – Dibromochloromethane

INORGANIC MINERALS
Removed to below Lab Detectable Limits:
Chlorine Residual (Total Residual Chlorine)

This link goes to the enormous chart showing all the elements and VOCs to be removed

 

And here is the Berkey Knowledge Base!!

We will keep in stock the most popular  units as well as replacement filters to include the Black Berkey™ elements, PF2 Fluoride/Arsenic units and the shower filters.  I’ll post a separate page on this site with the inventory soon.

Optional sight glass units:
Optional water level sightglass units

Please call to verify our stock in our Sioux Falls store before coming out in case we don’t have what you need. As time goes on we will certainly add to the stock as they sell.

There is not a better filter system available in this price range especially when you evaluate their effectiveness and simplicity.  I suggest if you own pets, let them judge and you will see that they too will enjoy the fresh water more and hydrate themselves more frequently as ours did!!