From The Presidents

The new diesel products are in the field and initial reports are positive. We made a concerted effort to keep you, your customers and accounts aware of the changes throughout the diesel oil upgrade and those efforts have paid off with a smooth transition.

That’s truly what it is – an upgrade. More products in the diesel lineup, better protection and higher commissions. With more products in the lineup, there are bound to be questions. This month we’re going to provide some guidance on helping your diesel customers choose the right oil.

We’re also going to unveil some new commercial-grade products. We’ve given Formula 4-Stroke® 10W-30 Small-Engine Oil a new name and packaging, and added a 10W-40 to the small-engine oil lineup. We’ve also added a transmission fluid designed specifically for use in zero-turn hydrostatic transmissions. Most zero-turn owners, including professional landscapers, use regular motor oil in these hydrostatic transmissions. Sure, that works, but the fact is, motor oil is not dialed-in for maximum protection and performance in hydrostatic transmissions. We performed extensive testing on this new product, and the result is nothing short of outstanding.

Of course, what else would you expect? That’s what we do. It’s who we are. Many people would reason that if motor oil works in a hydrostatic transmission, why change? Anything more is just overkill.

We say overkill is underrated. If we can make something better, we will. If we can deliver better protection for one component or another, we will. Why not? Isn’t that the point – to protect things?

When we take a look at our customer lists, it stands out that we have more landscapers as commercial accounts than any other type of business. Research into the landscaper market reveals that zero-turn mowers are frequently among their biggest investments. It also reveals that landscapers are extremely concerned about the speed with which they can complete their jobs and complete them well. Between SABER® Professional and this new line of commercialgrade products, we’re doing a lot to help them meet those goals by protecting their investments and helping maintain the power and speed of their equipment. Landscapers increase profits, Dealers increase commissions and we increase sales. Is that overkill? Sounds about right to us.

AMSOIL is expanding. Visit our dealer page and see the incentives. AMSOIL could outsell all other brands if we can increase its availability. Call us to add it too your shelves, lube center or become a dealer working out of your house or business.