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No Fear and Loathing at the Mint 400

No Fear and Loathing at the Mint 400

“In some circles, the Mint 400 is a far, far better thing than the Super Bowl, the Kentucky Derby and the Lower Oakland Roller Derby Finals all rolled into one. This race attracts a special breed…”  – Hunter S. Thompson

In 1971, author Hunter S. Thompson wrote his famous article “Fear and Loathing in Las Vegas” while covering the Mint 400 for Sports Illustrated. Thompson’s article was later adapted into a novel and then into a film starring Johnny Depp and Benicio Del Toro, signifying the Mint 400’s relevance to American pop culture.

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The Mint 400 started in 1967 near Las Vegas as a public relations event to promote the Mint Hotel’s annual deer hunt. Race organizers sent two matching dune buggies 600 miles through the desert from the Mint Hotel to the Sahara Hotel in Lake Tahoe, Calif. The event because famous overnight, with national television coverage drawing the attention of race fans across the country.

Some of the “special breeds” who have competed in this event include Al and Bobby Unser; Rick Mears; Mickey Thompson; actors Steve McQueen and Patrick Dempsey; and comedian Jay Leno.

AMSOIL racers to take to the desert

Coming off an impressive seventh-place finish at the King of the Hammers UTV race last month, two-time Mint 400 champion Bryce Menzies is looking to do it again in this year’s Trick Truck class. His fellow #TeamAMSOIL racer Brad Lovell is also looking to keep the momentum going following a second-place finish at last month’s King of the Hammers EMC. Lovell, who took second in the Vintage Open Class at last year’s Mint 400, will be competing in his first ever 6100 race.

Prior to racing on Friday, Lovell’s pit crew will participate in the Method Race Wheels Pit Crew Challenge along Fremont Street on Thursday evening.

Stop by the AMSOIL booth

AMSOIL will be located on Fremont Street throughout all the pre-race events. Be sure to stop by and pick up your exclusive Runs on Freedom™ bandana. Fill out our survey on Friday, March 8 for a chance to win the fender from Lovell’s new 6100 truck following the race.

On Thursday and Friday, Menzies’ UTV from King of the Hammers will be on display. Lovell’s Bronco will be displayed Thursday and his new 6100 on Friday. Both Menzies and Lovell will be in the booth Friday at 2 p.m. local time signing autographs for fans.

Buy two SEVERE GEAR® easy-packs, get one free

We’re also offering a special promotion as part of our Mint 400 partnership. Buy two AMSOIL SEVERE GEAR Synthetic Gear Lube easy-packs and get one free. It’s the same gear lube Menzies and Lovell trust in their race vehicles.

Find more information on the promotion here.

As always, tune into our social media channels for updates throughout the race. The week kicks off Wednesday, March 6 in Las Vegas. Check out the complete schedule of Mint 400 events here.

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We’ll see you at the races!

2019 AMSOIL Year in Review: Product & Company News

2019 Year in Review: AMSOIL Company News

Editor Note: – This is being posted late but that’s alright as AMSOIL’s year starts now in August when things really get started for us – Summer maintenance and in northern climates not far is the season to wrap things up for winter.

As we near the end of yet another decade, we here at AMSOIL are reflecting upon a year of product development, corporate partnerships and the promise of continued success as we head into 2020.

Take a walk down memory lane with us in this installment of the 2019 AMSOIL Year in Review: Product & Company News.

January

We kicked off the year with further immersion into the wind-turbine market.

AMSOIL products are now installed in nearly 50 percent of all wind turbines in the U.S. along with more in Europe, China, India, Brazil and others. This initiative further validates the protection and performance of AMSOIL lubricants in the most demanding operating conditions.

Several manufacturers now use AMSOIL as their OEM factory fill.

AMSOIL Diesel Injector Clean + Cetane Boost launched, offering diesel owners a convenient option to protect their fuel systems.

This new product combines superior detergency and improved lubricity while increasing horsepower and cetane up to 8 points. Oh, and it won a prestigious award before the end of the year, too. More on that below.

Diesel Injector Clean + Cetane Boost

February Updates

AMSOIL Signature Series 5W-30 Max-Duty Synthetic Diesel Oil gets an update.

This top-tier oil represents one of the most versatile products in the AMSOIL lineup by meeting the latest diesel and gasoline specifications including API CK-4 and API SN PLUS.

It features the combined wear protection benefits of a 15W-40 with the fuel economy benefits of a 5W-30.

March Addition

AMSOIL MP Metal Protector becomes even more convenient with the addition of 4-ounce aerosol packaging.

This product is truly a jack-of-all-trades for almost any application. Find ideas here and keep this one in mind for stocking suffers next year.

MP Metal Protector

April in New Packaging

The award-winning AMSOIL easy-pack expands into the powersports market with the addition of AMSOIL ATV/UTV Transmission & Differential Fluid and AMSOIL Synthetic 75W-90 Marine Gear Lube.

May- more EZ Packs!

Five more easy-pack offerings make their way into the AMSOIL lineup, reducing mess, waste and frustration for even more applications.

AMSOIL Signature Series Multi-Vehicle Synthetic ATF
AMSOIL Signature Series Fuel-Efficient Synthetic ATF
AMSOIL Manual Transmission & Transaxle Gear Lube 75W-90
AMSOIL SEVERE GEAR® Synthetic 75W-110 Gear Lube
AMSOIL SEVERE GEAR® Synthetic 80W-90 Gear Lube

June – 10W-30 Breakthrough

AMSOIL introduces new Signature Series Max-Duty 10W-30 Synthetic Diesel Oil.

In store here in Sioux Falls it’s become a hit!! Available at Stan Houston’s too.

It delivers excellent viscosity control, extended drain intervals and 6X better wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS93K222.

That’s very techy, we know, but it means we exceed the highest standards.

Amsoil Signature Series Max-Duty Synthetic Diesel Oil 10W-30

July

AMSOIL revamps its powersports Product Guides, making up one of just two such guides available in the industry.

Due to the high level of research and maintenance such guides require, most lubricant and filter companies take a hard pass on offering this kind of tool.

The AMSOIL Product Guides deliver recommendations for more than 225 different equipment brands and nearly 180,000 components across all spectrums of the powersports industry.

Whatever your application, if you’re in need of an AMSOIL product recommendation, find it here.

October

The 2019 AMSOIL Direct Jobber Convention takes place in Scottsdale, Ariz.

AMSOIL President & CEO Alan Amatuzio and other corporate staff mingled with AMSOIL Direct Jobbers for training, networking and an Arizona luau topped off with a fireworks display. Good times were had by all with attendees gaining invaluable knowledge and motivation to grow their AMSOIL businesses.

Find out if becoming an AMSOIL Dealer is right for you.

AMSOIL 5W-30 Synthetic Small Engine Oil hit the market to round out the small-engine-oil family.

Recommended primarily for snowblowers and generators, this was a welcome addition for those who need their equipment to perform in extreme temperatures and conditions.

Amsoil 5W-30 Synthetic Small Engine Oil

AMSOIL Upper Cylinder Lubricant came right out of the gate ahead of the competition.

This premium gasoline fuel additive delivers 18 percent more lubricity than Lucas* and 20 percent more than Sea Foam* for better retention of horsepower and fuel economy¹.

Upper Cylinder Lubricant

¹Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

(Do fuel additives work? Find out here.)

December

Closing out the year was a win for AMSOIL Diesel Injector Clean + Cetane Boost at the 2019 Performance Racing Industry (PRI) Show in Indianapolis, Ind.

Selected as one of the winning products from more than 500 entries, Indian journalist Aatish Mishra of Motor Sport India Magazine chose this product with the following sentiments in mind:

“Diesel passenger cars are immensely popular in India, and a lot of enthusiasts like to tune up their diesel-engine cars,” said Mishra of his selection. “A product like what AMSOIL has showcased would go down well with this group of people. It would provide them better quality fuel and allow their cars to run better.”

This covers the notable company and product highlights from the final year of the decade, and what a great one it was.

Stay tuned for a recap of our exciting racing and event highlights from our resident expert, Race & Events Coordinator Lindsay Premo.

See you in 2020!