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2019 AMSOIL Year in Review: Product & Company News

2019 Year in Review: AMSOIL Company News

Editor Note: – This is being posted late but that’s alright as AMSOIL’s year starts now in August when things really get started for us – Summer maintenance and in northern climates not far is the season to wrap things up for winter.

As we near the end of yet another decade, we here at AMSOIL are reflecting upon a year of product development, corporate partnerships and the promise of continued success as we head into 2020.

Take a walk down memory lane with us in this installment of the 2019 AMSOIL Year in Review: Product & Company News.

January

We kicked off the year with further immersion into the wind-turbine market.

AMSOIL products are now installed in nearly 50 percent of all wind turbines in the U.S. along with more in Europe, China, India, Brazil and others. This initiative further validates the protection and performance of AMSOIL lubricants in the most demanding operating conditions.

Several manufacturers now use AMSOIL as their OEM factory fill.

AMSOIL Diesel Injector Clean + Cetane Boost launched, offering diesel owners a convenient option to protect their fuel systems.

This new product combines superior detergency and improved lubricity while increasing horsepower and cetane up to 8 points. Oh, and it won a prestigious award before the end of the year, too. More on that below.

Diesel Injector Clean + Cetane Boost

February Updates

AMSOIL Signature Series 5W-30 Max-Duty Synthetic Diesel Oil gets an update.

This top-tier oil represents one of the most versatile products in the AMSOIL lineup by meeting the latest diesel and gasoline specifications including API CK-4 and API SN PLUS.

It features the combined wear protection benefits of a 15W-40 with the fuel economy benefits of a 5W-30.

March Addition

AMSOIL MP Metal Protector becomes even more convenient with the addition of 4-ounce aerosol packaging.

This product is truly a jack-of-all-trades for almost any application. Find ideas here and keep this one in mind for stocking suffers next year.

MP Metal Protector

April in New Packaging

The award-winning AMSOIL easy-pack expands into the powersports market with the addition of AMSOIL ATV/UTV Transmission & Differential Fluid and AMSOIL Synthetic 75W-90 Marine Gear Lube.

May- more EZ Packs!

Five more easy-pack offerings make their way into the AMSOIL lineup, reducing mess, waste and frustration for even more applications.

AMSOIL Signature Series Multi-Vehicle Synthetic ATF
AMSOIL Signature Series Fuel-Efficient Synthetic ATF
AMSOIL Manual Transmission & Transaxle Gear Lube 75W-90
AMSOIL SEVERE GEAR® Synthetic 75W-110 Gear Lube
AMSOIL SEVERE GEAR® Synthetic 80W-90 Gear Lube

June – 10W-30 Breakthrough

AMSOIL introduces new Signature Series Max-Duty 10W-30 Synthetic Diesel Oil.

In store here in Sioux Falls it’s become a hit!! Available at Stan Houston’s too.

It delivers excellent viscosity control, extended drain intervals and 6X better wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS93K222.

That’s very techy, we know, but it means we exceed the highest standards.

Amsoil Signature Series Max-Duty Synthetic Diesel Oil 10W-30

July

AMSOIL revamps its powersports Product Guides, making up one of just two such guides available in the industry.

Due to the high level of research and maintenance such guides require, most lubricant and filter companies take a hard pass on offering this kind of tool.

The AMSOIL Product Guides deliver recommendations for more than 225 different equipment brands and nearly 180,000 components across all spectrums of the powersports industry.

Whatever your application, if you’re in need of an AMSOIL product recommendation, find it here.

October

The 2019 AMSOIL Direct Jobber Convention takes place in Scottsdale, Ariz.

AMSOIL President & CEO Alan Amatuzio and other corporate staff mingled with AMSOIL Direct Jobbers for training, networking and an Arizona luau topped off with a fireworks display. Good times were had by all with attendees gaining invaluable knowledge and motivation to grow their AMSOIL businesses.

Find out if becoming an AMSOIL Dealer is right for you.

AMSOIL 5W-30 Synthetic Small Engine Oil hit the market to round out the small-engine-oil family.

Recommended primarily for snowblowers and generators, this was a welcome addition for those who need their equipment to perform in extreme temperatures and conditions.

Amsoil 5W-30 Synthetic Small Engine Oil

AMSOIL Upper Cylinder Lubricant came right out of the gate ahead of the competition.

This premium gasoline fuel additive delivers 18 percent more lubricity than Lucas* and 20 percent more than Sea Foam* for better retention of horsepower and fuel economy¹.

Upper Cylinder Lubricant

¹Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

(Do fuel additives work? Find out here.)

December

Closing out the year was a win for AMSOIL Diesel Injector Clean + Cetane Boost at the 2019 Performance Racing Industry (PRI) Show in Indianapolis, Ind.

Selected as one of the winning products from more than 500 entries, Indian journalist Aatish Mishra of Motor Sport India Magazine chose this product with the following sentiments in mind:

“Diesel passenger cars are immensely popular in India, and a lot of enthusiasts like to tune up their diesel-engine cars,” said Mishra of his selection. “A product like what AMSOIL has showcased would go down well with this group of people. It would provide them better quality fuel and allow their cars to run better.”

This covers the notable company and product highlights from the final year of the decade, and what a great one it was.

Stay tuned for a recap of our exciting racing and event highlights from our resident expert, Race & Events Coordinator Lindsay Premo.

See you in 2020!

Want the Best Diesel Oils for Your Vehicle?

Confused About Diesel Oil? We’ll help you

Your diesel truck is a serious investment – don’t skimp on protection. AMSOIL manufactures the best diesel oils on the market, providing the ultimate protection for your hard-working diesel engine, preserving the horsepower you crave and keeping you on the road.

We engineer our synthetic diesel oils with the same passion and pride you put into your turbodiesel, providing protection you can depend on in the most severe operating conditions.

Do you want extra engine protection?

Excessive wear to diesel cylinder liners and rings leads to increased oil consumption and loss of compression, reducing horsepower and fuel economy.

AMSOIL delivers rock-solid wear protection you can rely on.

Do you tow or haul?

Operating at up to 150,000 rpm in temperatures that exceed 1,000°F (538ºC), a turbocharger on a stock engine can dish out a lot of punishment to your oil.

If it’s not formulated to take the beating, the oil can break down, creating deposits and wear.

For some, stock engines don’t provide enough power, but dropping a tune on your engine puts even more stress on both your turbo and your oil.

Here again, AMSOIL delivers.

When you push the Turbo in your diesel, we'll provide the extra protection.

Do you store your vehicles and equipment?

Intermittent use, prolonged storage, humidity and short drives can lead to the development of rust and corrosion, causing major damage to diesel engines.

Come of the better known diesel oils offer little rust protection if any.

Do you drive in hot temperatures?

AMSOIL synthetic diesel oils resist thermal (heat) breakdown better than conventional and competing synthetic diesel oils, effectively retaining their protective viscosities for added engine protection in extreme temperature conditions.

Check out the entire AMSOIL diesel Oil line

Do you drive in cold temperatures?

Unlike conventional oils, AMSOIL synthetic diesel oils contain no wax, staying fluid in sub-zero temperatures for easier starting, improved oil flow and reduced wear.

Signature Series 0W-40 has a broad viscosity range that offers 4X better cold-cranking ability than a 15W-40. Use the 0W-40 year round here in Sioux Falls  – no problem!

Find out how to keep diesel fuel from gelling in the cold.

Do you own a high-mileage vehicle?

AMSOIL synthetic diesel oils provide low rates of volatility (burn-off), reducing oil consumption during operation and passing less oil vapor into the combustion chamber.For example the Signature Series in 2017 and earlier Duramax engines per customer feedback yield a significant reduction in regens! The savings in fuel and agony is worth that alone.

Reduced oil consumption is especially important for the performance of your exhaust system.

lower oil consumption saves you in future diesel downtime and loss of fuel economy.
A top seller in the Sioux Falls 98th St Store.

 

DEEP CLEAN: P.I. GASOLINE ADDITIVE – More Miles Instantly

Deep Clean:

P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE

P.i. Performance Improver Gasoline Additive (API) now features a new label, formula and capless- compatible bottle. The popular deep-cleaning gasoline additive continues to restore your engine’s power and performance and increase fuel economy.

Maximum Fuel Economy

AMSOIL P.i. (Performance Improver)  is a potent gasoline performance improver featuring concentrated detergents that aggressively clean stubborn, power-robbing deposits from injectors, valves and combustion chambers. It reduces emissions and increases fuel economy up to 5.7 percent. P.i. cleans your entire fuel system in one tank of gasoline and restores engine power and performance.

It’s also our best selling non-motor oil product here in the Sioux Falls (Exit 73) store. Also find it at Stan Houston’s

AMSOIL did their research and worked with the additive suppliers to create this product – thus don’t waste your time with other on the shelf “injector cleaner(s)”. If you have that’s great too as you will have something to compare results.

Deposit Clean-up

GDI injectors are located inside the intense heat and pressure environment of the combustion chamber, making them particularly vulnerable to deposits. Even small amounts of deposits can lead to decreased power and fuel economy. P.i. features improved cleaning power to remove stubborn deposits and keep GDI injectors functioning as they should.

Going Capless

Many new vehicles have replaced traditional fuel caps with capless systems. While adding some convenience at the gas pump, the feature can make using fuel additive bottles a challenge. The threads on most bottles are easily hung up and make treating fuel and removing the bottle difficult. The new P.i. bottle is fully compatible with capless fuel systems.

Formulation Change? Yes. The basic P.i. formula and benefits are the same, but we’ve added to them with new chemistry to better target deposits in direct-injection engines.

New Stock Number? No

New Treat Rate? Yes. Treats up to 30 gallons. Add entire bottle to tank at fill-up.

Pricing Change? No

  • Restores power and performance
  • Reduces need for costly higher-octane fuel
  • Reduces noise from carbon rap and pre-ignition
  • Controls pre-ignition “knock”
  • Maintains the engine efficiency, fuel economy and power of new vehicles
  • Capless compatible

Knocking Out Pre-Ignition

Most cars have “knock” sensors that adjust spark timing to prevent knock. Although audible knock is controlled, power is lost from retarded timing. Higher octane fuels can be used to help prevent knock, an effect called “octane requirement increase.” As a vehicle ages, more-expensive, higher-octane fuel is needed to keep it operating at peak performance. By cleaning combustion chamber deposits, knock is controlled, power is restored and costly higher octane fuel is no longer necessary.

More AMSOIL Products Available in the Award-Winning Easy-Pack

The New EZ Pack is making waves! No more oil change Hassle

Sometimes an idea so great comes along it makes some wonder, “Why didn’t anyone think of this sooner?”

Case in point: AMSOIL easy-packs. Their innovative, flexible design has revolutionized the challenging task of changing fluids, reducing mess, waste and hassle.

Less Mess. Less Waste. Less Hassle.

After extensive research and testing to produce a concept worthy of the AMSOIL name, the AMSOIL SEVERE GEAR® Synthetic Gear Lube easy-pack launched in August 2018 to resounding success. It has earned rave reviews, a SEMA Global Media Award, a Flexible Packaging Achievement Award and the expectation that other companies will soon attempt to follow the AMSOIL lead once again.

Here’s what one customer says about the SEVERE GEAR easy-pack.

“175,000 trouble-free, heavy-haul miles. The new gear oil pouch makes it so easy to change diff fluid. Make the switch to AMSOIL today. Proven protection in the worst conditions.”

Nate the Hotshot
Laurel, Miss.

Since the launch of the AMSOIL SEVERE GEAR Synthetic Gear Lube easy pack, AMSOIL has expanded its easy pack offerings to include even more products. Check those out below and prepare for a new way of changing fluids with less stress and mess than what you’re used to enduring.

SEVERE GEAR Synthetic Gear Lube

Available in 75W-90, 80W-90, 75W-110 and 75W-140 viscosities, SEVERE GEAR is engineered for high-demand applications found in today’s autos/pick-up trucks, SUVs, heavy equipment and other hard-working vehicles. It delivers extreme-temperature performance no matter where the roads you travel happen to be.

Synthetic ATV/UTV Transmission and Differential Fluid

AMSOIL Synthetic ATV/UTV Transmission and Differential Fluid delivers severe-service protection against wear while riding aggressively or tackling tough terrain around your property. It protects heavily loaded, high-torque gears to promote long equipment life, even in extreme operating temperatures.

Bonus: AMSOIL synthetic lubricants are Warranty Secure, keeping your factory warranty intact. Click here to learn more about your freedom to choose the lubricants you think best – and to score your free AMSOIL Runs on Freedom decal.

Synthetic Marine Gear Lube

AMSOIL Synthetic Marine Gear Lube is an exclusive AMSOIL formulation of synthetic base oils and high-performance additives that address specific concerns of marine applications. It is fortified with extreme-pressure (EP) additives for superior protection of fast-accelerating, high-torque/horsepower engines. It delivers advanced outboard protection against power loss and gear wear, even with up to 15 percent water contamination.*

*Based upon AMSOIL testing of AMSOIL Synthetic Marine Gear Lube 75W-90 in ASTM 3233 and ASTM D892.

Signature Series Synthetic Automatic Transmission Fluid

Available in both Fuel-Efficient and Multi-Vehicle formulations, AMSOIL Signature Series ATF provides excellent wear protection and performance in today’s demanding transmission applications. Benefits include protection against thermal breakdown, cold-temperature fluidity, friction durability and maximum fuel economy.

Manual Transmission & Transaxle Gear Lube

AMSOIL Manual Transmission & Transaxle Gear Lube is formulated to meet the demands of towing, heavy hauling and performance driving typically found in manual transmissions. It delivers quick shifts and excellent wear protection in hot rods and muscle cars to promote smooth, fast engagement of synchronizers and gears. Its shear-stable formulation maintains viscosity and protects brass synchronizers while supporting equipment longevity.

Shop AMSOIL Easy Packs

Leading the Way in the Wind Industry

Making The Wind Industry Profitable

Nearly 58,000 wind turbines dot the American landscape. Nearly 50 percent of those now use AMSOIL synthetic lubricants in their gearboxes. Here´s the story of how we shook up the wind industry – and how it benefits you.

We dove into the wind market more than a decade ago for the same reasons we enter most markets: to solve a problem. At the time, wind farm managers were struggling to find a wind turbine gearbox lubricant capable of delivering superior protection without requiring frequent and expensive changes. Fully appreciating the challenge requires understanding how a wind turbine gearbox works.

Wind turbine gearbox 101

If you’ve ever driven past a wind farm, you’ve noticed how slowly wind turbine blades turn – typically 10-18 rpm. The generator inside the turbine’s nacelle (the housing atop the tower), however, requires up to 1,500 rpm to produce the turbine’s rated power. The gearbox increases rotational speed from the low-rpm turbine blades to the highrpm electric generator. It uses a variety of planetary gears, helical gears and bearings to accomplish this.

All those moving parts must withstand tremendous torque and high speeds while operating in hot, humid, wet environments or sub-zero temperatures – sometimes all of the above throughout the year. Gear lube can quickly fail in such conditions.

That was precisely the case with the predominant windturbine gear lube on the market at the time. It tended to absorb moisture, which led to additives separating from the lubricant (called additive dropout). This leads to a form of fatigue failure called micropitting that can cause gears to fail. In fact, at that time, a wind-farm manager could expect 30-40 percent of the gearboxes in his turbines to fail within three to five years. This is unacceptable considering that, along with crane costs, replacing a wind turbine gearbox costs up to $500,000.

To help prolong gearbox life, managers resorted to frequent gear-lube changes – typically every two to three years. That may not sound unreasonable until you understand the toll a single lubricant change takes. First, the turbine has to be shut down, which reduces profitability. A team of trained technicians must then mobilize a specially designed truck capable of pumping the new lubricant to the gearbox (up to 300 feet above the ground) while draining the old oil. Not only that, the gearbox requires flushing to remove contaminants, which adds additional time and complexity. Changing oil in just one gearbox can cost thousands of dollars. Changing oil in every gearbox on a wind farm quickly becomes cost-prohibitive.

Building a better lubricant

We went to work developing a better gear lubricant. In addition to years of lab testing, the lubricant was installed in seven wind turbines located in the Midwest. The turbines had been using a competitor’s oil and were in rough shape. In fact, the wind farm manager later told us he had expected the gearboxes to fail within six months of testing. Instead, the AMSOIL product performed well and the turbines continued running. We monitored lubricant and turbine performance every month.  The process uncovered several costly hurdles to servicing wind farms. For example, personnel must complete safety training, earn certification and carry millions of dollars of liability insurance simply to set foot on a wind farm, let alone climb a tower. In addition, wind farm managers expect suppliers to act as technical consultants and help them develop procedures for improving efficiency. We quickly realized that servicing wind farms requires a team of full-time, specialized experts. That’s why we handle sales to wind farms corporately rather than through independent Dealers.

Despite years of severe service, the lubricant continued performing flawlessly. In total, the lubricant was in use for nine years without being changed and without incident. Recently, the wind farm elected to decommission the seven turbines to perform infrastructure upgrades; however, the lubricant was still in great condition and performing well until its final day of use.

Our test data impressed the biggest and most prestigious manufacturers in the world. We have since earned approvals from nearly every major turbine manufacturer and gearbox manufacturer, including Siemens*, Vestas*, Flender*, Nanjing Gear* and ZF*. This was a huge step since wind farm managers won’t use non-approved oils in their turbines given the astronomical costs should something fail. Our gear lube is also the factory fill for one of the world´s largest turbine manufacturers, as well as the run-in oil at nearly every major gearbox OEM that supplies the global wind industry. We continue to work toward earning more factory-fill agreements.  AMSOIL products are now installed in nearly 50 percent of all wind turbines in the U.S., in addition to turbines in Europe, China, India, Brazil and more. We’re proud to say that AMSOIL products have never caused a gearbox failure. That’s a tremendous achievement considering the state of the industry prior to our arrival.

What good is it for me?

You might be thinking, “That’s great for AMSOIL INC., but how does it help my Dealership?” There are several ways.

1) Increased expertise influences all AMSOIL products

The insights we’ve gleaned from our involvement in the wind industry influence additional product formulations. For example, we applied the advanced chemistry of our wind-turbine gear lubricant to the passenger car/light truck market via SEVERE GEAR® Synthetic Gear Lube. The chemistry that impressed the toughest critics in one of the world’s most demanding industries influenced the chemistry in each easy-pack of SEVERE GEAR. Developing and testing synthetic technology in wind turbines builds our knowledge and helps us continue to improve our full line of world-class synthetic lubricants.

2) Brand validation

Our leadership role in the wind industry strengthens the AMSOIL brand and helps validate your efforts in the field. Additionally, it shows that our size and influence is larger than some people think, boosting your credibility. Tell prospects and customers that the biggest and most prestigious manufacturers in the wind industry selected AMSOIL from all the lubricant manufacturers in the world to develop a gear lube for their gearboxes. Point out that AMSOIL lubricants are installed in nearly 50 percent of U.S. wind turbines. This level of credibility speaks volumes about our product quality. Ask prospects, “If AMSOIL synthetic lubricants perform that well in wind turbines, imagine how well they can perform in your vehicles and equipment.”

3) Improves company image

While it may not be at the forefront of many enthusiasts’ minds, many customers actively look for companies that support sustainability. By servicing renewable-energy assets and maintaining a leadership role in the industry, we strengthen our image, which reflects well upon Dealers.

4) Helps keep costs down

A single wind farm can require thousands of gallons of lubricants. To meet demand, we purchase increased volumes of raw materials at a time, helping reduce purchasing costs. Manufacturing to meet increased demand also leads to greater production efficiency, which further holds costs in check. We pass the savings on to you and your customers.

We plan to continue growing our presence in the wind industry. It’s a key part of our strategy to diversify and strengthen the company, which ensures the viability of the Dealer opportunity for years to come.

WHY CAN’T DEALERS SELL TO WIND FARMS?

We’re as committed to the Dealer opportunity as ever. But explosing Dealers to the financial and safety risks inherent to the wind industry would be irresponsible. For the following reasons, it’s best for everyone that we handle the wind market corporately.

CUSTOMERS REQUIRE UNPRECEDENTED SERVICE

Selling lubricants is just the start. Businesses must sign complex terms-and-conditions agreements and carry expensive insurance policies. They must also maintain a large inventory of products while providing payment terms. In addition, businesses are expected to develop oil-sampling procedures, obtain oil samples and create gearbox-flushing procedures, among other value-added services. A business is seen as a partner available to help wind-industry personnel uncover ways to maximize turbine efficiency. It must provide on-site technical analysis and actively work to advance the industry, not just sell lubricants. Simply entering a turbine is dangerous and requires extensive training and certification. These restrictions are in place to ensure maximum safety when working in turbines 300 feet high and beyond.

THE MARKET REQUIRES SPECIALIZED KNOWLEDGE

Gearboxes and other components use cutting-edge technologies accessible only to industry experts. Personnel must understand particle-count testing, oil analysis interpretation, troubleshooting and other complex disciplines. Mechanical failures resulting from incorrect product recommendations, for example, can carry liability costs in excess of $500,000 per turbine. Dealers aren´t positioned to absorb this level of risk.

THE MARKET CONTAINS RELATIVELY FEW POTENTIAL CUSTOMERS

While growing, the wind market contains a relatively small number of potential accounts compared to traditional markets. Pursuing a wind farm not only will lead to disappointment, it will distract Dealers from approaching potential customers they’re much more likely to secure.

While there are Dealers who are fully capable of executing aspects of doing business with wind farms, the overall demands and liabilities are too great.

 

AMSOIL has never caused a gearbox failure. That’s a tremendous achievement considering the state of the industry prior to our arrival.