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World’s Most Powerful Outboard Motors Rely on AMSOIL

World’s Most Powerful Outboard Motors Rely on AMSOIL

Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most impressive watercraft in the world.

All that power places tremendous stress on their sophisticated motors, which is why they turned to AMSOIL synthetic lubricants as their factory- and service-fill lubricants after having previously used Mobil* products. We sat down with Eric Davis, Seven Marine Vice President, to get the story.

AMSOIL Magazine: What makes Seven Marine unlike any other manufacturer of marine motors?

Eric Davis: We build the most powerful outboards available on the market today. We use a completely different technological approach than any other outboard manufacturer by using the small-block supercharged V-8 out of the Cadillac* CTS V and applying that in its normal horizontal configuration under the cowl. And that really makes Seven Marine unique because all other outboard motors are vertically oriented. That means we can use the performance, quality and emissions advancements that are central to automotive engines and apply that to outboard motors for the first time. In addition, we pair the engine to a ZF* marine wet-disc-clutch transmission. We’re the only outboard that uses a transmission. Because of that, our motors don’t shift in the lower unit.

AMSOIL Magazine: What performance advantages does that design provide?

Davis: It allows us to optimize the lower unit with a twin-pinion, race-inspired design that’s smaller in diameter. That benefits us in high-speed-cruise fuel economy and top-speed capability. A twin-pinion also gives you a tremendous amount of durability.

So, when you use a horizontal crankshaft engine, go with a wet-disc-clutch transmission and finish with a twin-pinion lower unit, you really get an outboard that’s built completely different, which is how we’re able to deliver the amount of power and torque to the propeller that sets us apart from everyone else.

AMSOIL Magazine: Your most powerful motor produces 627 hp. On what type of watercraft are people using your outboards?

Davis: The vast majority of our applications are multi-engine, and the trend lately has been more quads than anything [using four engines simultaneously]. We address the market that’s called the ‘super consoles,’ so we’re talking about 40-plus-foot, centerconsole, off-shore boats. Four engines can be done using a boat as short as 43 feet and as long as 61 feet.

AMSOIL Magazine: Who’s buying your outboards?

Davis: By the time you find out what they’ve done or what they do, they’ve touched your life in some way, shape or form. We use as a corporate tag line, ‘The Power to Move Those Who Move the World,’ and that really came from the fact that our customers are exactly those people, whether it’s the northern hemisphere’s largest onion farmer or the family that owns the third-largest grain distributor in the world – all kinds of people like that. They have truly amazing stories.

AMSOIL Magazine: How do they use your outboard motors?

Davis: It varies a lot. In general, they use them for transportation. They’re moving great distances, and what makes the applications unique for Seven Marine is that they’re trying to traverse those distances at high-speed cruise. They use the applications for everything from island-hopping to poker runs to deep-sea fishing. We have customers in the Gulf of Mexico who are running 150 miles to fish the rigs, so they’re cruising three hours at 50 mph to get out there and fish. We have people in Alaska 150 miles from civilization. Generally speaking, they’re covering great distances at pretty good clips.

AMSOIL Magazine: Why did you choose AMSOIL synthetic lubricants for your engines and transmissions?

Davis: When you’re trying to deliver the most luxurious experience for the customer and deliver the most performance at this level of power, you really have to have the best of everything to make sure it works properly. And you have to be confident that you have the best lubricants to ensure you’ve got the ultimate in durability. AMSOIL, on the engine and transmission side, has been the best products we can find. That allows us to be confident that when we do a factory-fill and recommended servicefill with AMSOIL, that you’re going to get that same factory performance day-in and day-out.

AMSOIL Magazine: What did your own test results tell you about AMSOIL products?

Davis: When we started doing oil sampling from dyno testing and looking at the performance of the oil and its degradation, the AMSOIL results were superior than what we were using before [Mobil products]. We’re endeavoring to build the absolute best world-class products we can and innovate in the marine industry, so we prefer to have an oil that we feel is as innovative and technologically advanced as the engines that it’s going into, and that leaves us with AMSOIL

In Sioux Falls review our marine 10W-30 and 10W-40 4-stroke oil for the big blocks, the new Mercury 25W-20 and several 2-stroke oils for injection units both OEM and our famous HP Injector formula and the 45 year old 100:1 outboard pre-mix.

And our best seller – the highly stable and water resistant Marine Gear Lube 75W-90.

Quality products are the result of focused effort.

This blog entry will be a posting from AMSOIL’s technical development VP – Dan Peterson. Dan is one of the people behind the exciting direction AMSOIL is taking in the enthusiast market.

Dan Peterson - AMSOIL Technical Development

AMSOIL’s Dan Peterson.

AMSOIL is a very fortunate company as we have many loyal customers. I can only guess at all the reasons why people keep coming back to AMSOIL. Maybe it is because they
like the outstanding service they get from their AMSOIL Dealers. Or maybe it is due to the range of products or the personal, hometown service they receive from AMSOIL corporate. It could also have something to do with the commitment from AMSOIL
to always provide the best value available anywhere. When you buy AMSOIL products, you know you are always going to get the best. I am happy that we provide a combination
of reasons for customers to come back again and again. You can call me old-fashioned or naive, but I think people keep coming back because AMSOIL stands apart from this world full of gimmicks, get-rich-quick schemes and heretoday, gone-tomorrow unbelievable
claims. AMSOIL is simply devoted to delivering the best value possible, day in and day out. I would like to have a list of AMSOIL-like companies so I wouldn’t have to search around for who makes the best stuff and who I can count on for the long term.

Since I am the technology guy, I would like to focus on the value that we strive to build into new and reformulated products. Customers buy products based on their perception of the value they will receive from a product and how the product’s benefits compare to the
product’s cost. And there are a lot of choices out there, so your proposition has to continually be better than the next guy’s or you won’t stay in business. So how do we go about continually building new value into AMSOIL products? It starts with Al’s commitment to be the best. This does not mean that we have only one motor oil and it is the best in the world; it means that whether it is OE, XL, European Car Formula or Signature Series, we are committed to being the best in that category. When someone
chooses an AMSOIL product, that customer can be confident it provides the best value possible.

So what special skills do we have that allow us to continually create the best value in each category? Can’t anyone do this? Well, I didn’t grow up in the big city, but it seems to me
that if you are always striving to meet only the minimum requirements while making the most money possible, you get pretty good at making the most money possible on products that barely meet the minimum technical requirements. It is very different at AMSOIL. We are never going to have the cheapest products on the market, and that’s a good thing when you are counting on a thin film of oil to keep your $40,000 new car running
for the next 15 years. We start with a different challenge: How do we make products that significantly exceed technical requirements at a price point that customers can afford.
If you start with this challenge in mind, you get pretty good at making products that significantly exceed minimum technical requirements at an affordable price.

By always pushing the limits of what can be done technically, we can break barriers and build new value into products that couldn’t be done if we focused solely on cost optimization. One of these new plateaus was recently reached at AMSOIL with the first successful double-length sequence IIIG test.
This is an engine test used for API licensing. It runs in a very severe set of conditions, including high oil temperatures and exhaust gas contamination for 100 hours. It tests
the ability of the motor oil to resist thickening and keep the engine clean. Our Signature Series 5W-30 product was tested in a planned double-length test (200 hours) to see if it could reach this summit. Not only did it pass, it did so with flying colors. You can expect to see the results from this test in the very near future. We do not know of a commercially available motor oil that has ever reached this mark. Not that they would be striving toward this goal if they are continually getting really good at making more money by meeting the minimum requirements.

Note – Since Mr. Peterson wrote this the Sequence IIIG test has been published. You can see the results by following this AMSOIL Technical Test Link to the 5W-30 Signature Series Test – OR see all the recent published performance tests using this link.