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From the President

Written by Charleen

From AMSOIL President Alan Amatuzio

When I flew to Toronto in May I had a three-hour taxi ride from the airport to my destination. I visited with the driver along the way, and we talked about AMSOIL. He knew very little about the company or our products. When it came time to talk about distribution, it became awkward. The driver went silent. I figured he had preconceived notions about multi-level marketing (MLM). MLM has a bad rap thanks to numerous companies that have employed underhanded business practices. I am sure you have heard the term “pyramid scheme.” The way I see it, there are two types of MLM companies – those that emphasize making money by bringing new people into their program, and those that emphasize making money selling products and use MLM as a method of distribution. AMSOIL is all about selling a great product.

The fact is, AMSOIL is not like any MLM company and is not really MLM in the traditional sense. There is no category that neatly fits the AMSOIL business. We are a direct-sales hybrid. There is a network-marketing aspect to our business, but many aspects of our company do not align with traditional MLM businesses. The Retail, Commercial and Catalog Programs are prime examples. Those types of programs don’t exist in typical MLM businesses, but we found a way to make them work. We recently made some improvements to the Commercial Program and invested in additional corporate support staff for commercial business to help drive Dealer success in that area. This month you’re going to read about some upcoming changes to the Retail Program that will increase your opportunity through that sales channel. We are working hard to expand your opportunities everywhere possible.

One major change is the addition of a minimum advertised price (MAP) policy. Today no Dealer or account is allowed to advertise pricing for AMSOIL products through any national medium, but Dealers and accounts can advertise any price in local or regional fliers. The MAP policy will restrict all ads to include pricing no lower than our manufacturer’s suggested retail price (MSRP). This will prevent the advertisement of predatory pricing and keep a level playing field for all involved.

The MAP policy is a perfect example of our two main goals in action: helping Dealers be successful and ensuring AMSOIL remains strong for years to come. We need to expand opportunity in all markets, but we need to protect Dealers’ interests when we do so. That’s something we take very seriously, and it’s something we do every day. We’ve been approached by just about every national retailer in existence, and we’ve told them all “no” to protect Dealers. We said “no” to Ace Hardware.* We said “no” to Advance Auto Parts.* We said “no” to Walmart.* They were astounded that we would refuse millions of dollars and thought we were crazy for remaining true to our principles. We are invested in you, and allowing our products to be sold through national chains would harm that investment.

Our advertising efforts are another example of something typical MLM companies don’t do. We invest millions annually to raise brand awareness and increase sales opportunities for Dealers.

By choosing to be an AMSOIL Dealer, you’ve started a business unlike any other. You get to sell the best products in the world, you have no inventory requirements or sales quotas, you have low annual fees and you have the backing of a company that works tirelessly on your behalf every day. If you make the most of it, we will continue growing together.

Join us as a dealer!

Exciting things are being worked up at this moment (October 2021) to improve actual cash commissions to new dealers. Direct sales and signing up small and medium retail accounts can really pay off. Every region of the country has demand. Just product is lacking.  Join and start our in house training right away. All your questions will be answered in our new online training videos and modules (AMSOIL U). This link will get you started with AMSOIL dealer opportunities. 

 

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World’s Most Powerful Outboard Motors Rely on AMSOIL

Written by Charleen

World’s Most Powerful Outboard Motors Rely on AMSOIL

Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most impressive watercraft in the world.

All that power places tremendous stress on their sophisticated motors, which is why they turned to AMSOIL synthetic lubricants as their factory- and service-fill lubricants after having previously used Mobil* products. We sat down with Eric Davis, Seven Marine Vice President, to get the story.

AMSOIL Magazine: What makes Seven Marine unlike any other manufacturer of marine motors?

Eric Davis: We build the most powerful outboards available on the market today. We use a completely different technological approach than any other outboard manufacturer by using the small-block supercharged V-8 out of the Cadillac* CTS V and applying that in its normal horizontal configuration under the cowl. And that really makes Seven Marine unique because all other outboard motors are vertically oriented. That means we can use the performance, quality and emissions advancements that are central to automotive engines and apply that to outboard motors for the first time. In addition, we pair the engine to a ZF* marine wet-disc-clutch transmission. We’re the only outboard that uses a transmission. Because of that, our motors don’t shift in the lower unit.

AMSOIL Magazine: What performance advantages does that design provide?

Davis: It allows us to optimize the lower unit with a twin-pinion, race-inspired design that’s smaller in diameter. That benefits us in high-speed-cruise fuel economy and top-speed capability. A twin-pinion also gives you a tremendous amount of durability.

So, when you use a horizontal crankshaft engine, go with a wet-disc-clutch transmission and finish with a twin-pinion lower unit, you really get an outboard that’s built completely different, which is how we’re able to deliver the amount of power and torque to the propeller that sets us apart from everyone else.

AMSOIL Magazine: Your most powerful motor produces 627 hp. On what type of watercraft are people using your outboards?

Davis: The vast majority of our applications are multi-engine, and the trend lately has been more quads than anything [using four engines simultaneously]. We address the market that’s called the ‘super consoles,’ so we’re talking about 40-plus-foot, centerconsole, off-shore boats. Four engines can be done using a boat as short as 43 feet and as long as 61 feet.

AMSOIL Magazine: Who’s buying your outboards?

Davis: By the time you find out what they’ve done or what they do, they’ve touched your life in some way, shape or form. We use as a corporate tag line, ‘The Power to Move Those Who Move the World,’ and that really came from the fact that our customers are exactly those people, whether it’s the northern hemisphere’s largest onion farmer or the family that owns the third-largest grain distributor in the world – all kinds of people like that. They have truly amazing stories.

AMSOIL Magazine: How do they use your outboard motors?

Davis: It varies a lot. In general, they use them for transportation. They’re moving great distances, and what makes the applications unique for Seven Marine is that they’re trying to traverse those distances at high-speed cruise. They use the applications for everything from island-hopping to poker runs to deep-sea fishing. We have customers in the Gulf of Mexico who are running 150 miles to fish the rigs, so they’re cruising three hours at 50 mph to get out there and fish. We have people in Alaska 150 miles from civilization. Generally speaking, they’re covering great distances at pretty good clips.

AMSOIL Magazine: Why did you choose AMSOIL synthetic lubricants for your engines and transmissions?

Davis: When you’re trying to deliver the most luxurious experience for the customer and deliver the most performance at this level of power, you really have to have the best of everything to make sure it works properly. And you have to be confident that you have the best lubricants to ensure you’ve got the ultimate in durability. AMSOIL, on the engine and transmission side, has been the best products we can find. That allows us to be confident that when we do a factory-fill and recommended servicefill with AMSOIL, that you’re going to get that same factory performance day-in and day-out.

AMSOIL Magazine: What did your own test results tell you about AMSOIL products?

Davis: When we started doing oil sampling from dyno testing and looking at the performance of the oil and its degradation, the AMSOIL results were superior than what we were using before [Mobil products]. We’re endeavoring to build the absolute best world-class products we can and innovate in the marine industry, so we prefer to have an oil that we feel is as innovative and technologically advanced as the engines that it’s going into, and that leaves us with AMSOIL

In Sioux Falls review our marine 10W-30 and 10W-40 4-stroke oil for the big blocks, the new Mercury 25W-20 and several 2-stroke oils for injection units both OEM and our famous HP Injector formula and the 45 year old 100:1 outboard pre-mix.

And our best seller – the highly stable and water resistant Marine Gear Lube 75W-90.

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