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From the President

Written by Charleen

From AMSOIL President Alan Amatuzio

When I flew to Toronto in May I had a three-hour taxi ride from the airport to my destination. I visited with the driver along the way, and we talked about AMSOIL. He knew very little about the company or our products. When it came time to talk about distribution, it became awkward. The driver went silent. I figured he had preconceived notions about multi-level marketing (MLM). MLM has a bad rap thanks to numerous companies that have employed underhanded business practices. I am sure you have heard the term “pyramid scheme.” The way I see it, there are two types of MLM companies – those that emphasize making money by bringing new people into their program, and those that emphasize making money selling products and use MLM as a method of distribution. AMSOIL is all about selling a great product.

The fact is, AMSOIL is not like any MLM company and is not really MLM in the traditional sense. There is no category that neatly fits the AMSOIL business. We are a direct-sales hybrid. There is a network-marketing aspect to our business, but many aspects of our company do not align with traditional MLM businesses. The Retail, Commercial and Catalog Programs are prime examples. Those types of programs don’t exist in typical MLM businesses, but we found a way to make them work. We recently made some improvements to the Commercial Program and invested in additional corporate support staff for commercial business to help drive Dealer success in that area. This month you’re going to read about some upcoming changes to the Retail Program that will increase your opportunity through that sales channel. We are working hard to expand your opportunities everywhere possible.

One major change is the addition of a minimum advertised price (MAP) policy. Today no Dealer or account is allowed to advertise pricing for AMSOIL products through any national medium, but Dealers and accounts can advertise any price in local or regional fliers. The MAP policy will restrict all ads to include pricing no lower than our manufacturer’s suggested retail price (MSRP). This will prevent the advertisement of predatory pricing and keep a level playing field for all involved.

The MAP policy is a perfect example of our two main goals in action: helping Dealers be successful and ensuring AMSOIL remains strong for years to come. We need to expand opportunity in all markets, but we need to protect Dealers’ interests when we do so. That’s something we take very seriously, and it’s something we do every day. We’ve been approached by just about every national retailer in existence, and we’ve told them all “no” to protect Dealers. We said “no” to Ace Hardware.* We said “no” to Advance Auto Parts.* We said “no” to Walmart.* They were astounded that we would refuse millions of dollars and thought we were crazy for remaining true to our principles. We are invested in you, and allowing our products to be sold through national chains would harm that investment.

Our advertising efforts are another example of something typical MLM companies don’t do. We invest millions annually to raise brand awareness and increase sales opportunities for Dealers.

By choosing to be an AMSOIL Dealer, you’ve started a business unlike any other. You get to sell the best products in the world, you have no inventory requirements or sales quotas, you have low annual fees and you have the backing of a company that works tirelessly on your behalf every day. If you make the most of it, we will continue growing together.

Join us as a dealer!

Exciting things are being worked up at this moment (October 2021) to improve actual cash commissions to new dealers. Direct sales and signing up small and medium retail accounts can really pay off. Every region of the country has demand. Just product is lacking.  Join and start our in house training right away. All your questions will be answered in our new online training videos and modules (AMSOIL U). This link will get you started with AMSOIL dealer opportunities. 

 

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Worldwide Reputation – AMSOIL President Column

Written by Charleen

From the President – AMSOIL HQ in Superior, WI

Last winter I was riding snowmobile with a group of friends in northern Wisconsin. We stopped for a break and another snowmobiler came in wearing a red AMSOIL Racing Jersey (G3537). I struck up a conversation with him and we talked about snowmobiles, riding and AMSOIL. I told him how AMSOIL sold that jersey for a while, but it had been unavailable for years. AMSOIL reintroduced the jersey after a popular contestant on China’s version of “America’s Got Talent” wore it on that show. Suddenly demand from China for that jersey skyrocketed. I never revealed who I was or how he basically had my name emblazoned on his chest. It was an interesting conversation and I was happy to hear an unfiltered opinion of my company and its products.

More Lucas and Sea Foam Comparison Testing

Reputation is important to me. It is earned, not given. It takes years to develop and almost nothing to destroy. Under the right circumstances, even untrue rumors can ruin solid reputations. Fortunately, AMSOIL has a rocksolid reputation, and we go above and beyond to keep it that way. For most customers, that starts with our products. AMSOIL products are the best in the world. I could not be more proud of that. We compete against the biggest companies in the world, and our products come out on top. Our products do what we say they’ll do. This month we’re introducing a new product, AMSOIL Upper Cylinder Lubricant. Once again, the competition isn’t up to par. In fact, Sea Foam,* one of the most recognized fuel-additive brands, and Lucas,* the leading seller of upper cylinder lubricant, are ineffective. They’re no good. And we’re going to show you the proof.

That’s no way to treat customers, and that’s no way to do business. It’s personal for me – it is my name on the bottle. I would not do anything to damage my reputation, and I respect your reputation. You represent AMSOIL in the field and it is your word that sells AMSOIL products. You can be confident that you are representing a company that has integrity. You can be proud to wear the AMSOIL logo every day. I know I am. Plus, you never know who will ask you about it or what type of business it could lead to. We introduced a completely new clothing line in the spring and we’ve got several new items coming out this fall, including the recently released snowmobile jacket.

Speaking of snowmobiling, if you haven’t visited your retail accounts that carry our snowmobile products, now is the time. If you live in the south or don’t have accounts that carry those products, the new Upper Cylinder Lubricant and the updated pricing information are also perfect reasons to pay your accounts a visit. We provided new printed price lists to every active commercial and retail account. A follow-up visit from you could be just what they need to spark that next order.

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