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Sold on AMSOIL – Now He Is A Dealer

DEALER: ‘EVERYTHING RUNS BETTER, LASTS LONGER’

How could it be you might ask? The answer lies in the devotion to manufacturing products of the highest possible quality and not reduced to increase profits. The position for a company to do that is risky these days but it’s why AMSOIL customers travel many miles to buy. About a quarter of our Sioux Falls customers come from areas over 25 miles away.

Dealer Robert Lolato of Orleans, Ontario, Canada has been a believer in AMSOIL products for more than 20 years.

He started using AMSOIL products in 1985. “I can tell you firsthand that my experience with AMSOIL products has been phenomenal,” he said. “Everything runs better and lasts longer. That’s why I decided in 2013 to become a Dealer — to help other people experience the benefits of using AMSOIL products.”

Loaded truck for towing

Lolato uses his 2009 GMC* 2500 HD Crew Cab* short-bed 4X4 diesel truck to haul a fifth-wheel camper. He installed AMSOIL Premium 15W-40 Synthetic Diesel Oil (DME) and an Ea® Oil Filter at the first oil change.

At 50,000 kilometers, he installed AMSOIL synthetic lubricants throughout the drivetrain of the truck:

Front Differential: AMSOIL Severe Gear® 75W-90 Synthetic Extreme Pressure (EP) Gear Lube (SVG)

Transfer Case: AMSOIL Signature Series  Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL)

Transmission: AMSOIL Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL)

Rear Differential: AMSOIL Severe Gear 75W-90 Synthetic Extreme Pressure (EP) Gear Lube (SVG) All

Grease Fittings: AMSOIL Synthetic Multi-Purpose Grease (GLC)

Fuel Treatment: AMSOIL Diesel Injector Clean (ADF) in spring, summer and fall and AMSOIL Diesel Injector Clean + Cold Flow (DFC) in the winter months. When he tows the 12,000-pound fifth-wheel, Lolato uses AMSOIL Diesel Cetane Boost (ACB).

“My truck has 149,000 kilometers, and I tow a 38-foot fifth-wheel in the hot summer with no problem,” Lolato said. “And it starts in winter at minus 45 degrees without plugging it in.”

He changes the oil about every 15,000 kilometers, depending on fuel dilution. “I am getting better fuel mileage,” Lolato said. “There’s no lack of power, even when towing in hilly terrain, and it runs cool in the hot summer months when towing.”

His rig sparks interest and questions about the quality of AMSOIL products. “When people see my truck with the AMSOIL stickers on the back window, I show them the clean tailpipe on the truck and they can’t believe it’s a diesel. I also tell them the fuel mileage I get on the highway (25 mpg, not towing) and how cool the engine and transmission are when towing (78°C transmission, 100°C engine).”

Lolato also uses AMSOIL products front to back in his 2006 Mazda 3* hatchback with a 2.3L engine and his 2017 Hyundai Elantra* with a 2.0L engine.

Value Saves you Money

I’m always quick to correct a prospect when they say, “Well AMSOIL is great but only for those who are in the upper income brackets.” – Not true. Actually if I had to put a label on a majority of our “non-enthusiast” customers it would be the thrifty type who don’t let a dollar go to waste. AMSOIL saves money in so many aspects. Try and see for yourself.

Two-stroke equipment is changing

Two-stroke equipment is changing

Ask your Sioux Falls small engine sales and repair shop to carry the standard which makes all 2-stroke work motors easy to maintain.  SABER-PRO synthetic 2-cycle oil.

Hotter, leaner-running engines require less oil to do more work.

Dan Peterson - AMSOIL Technical Development

AMSOIL’s Dan Peterson.

Dan Peterson | VICE PRESIDENT, TECHNICAL DEVELOPMENT

I spent my 53rd birthday in Tampa, Fla., during the 2016 DJ Convention, talking, listening, learning and making notes on how AMSOIL Dealer businesses have changed and what has driven those changes. This prompted a story I told the group about how AMSOIL is studying changes in handheld twostroke equipment. Allow me to share for those who weren’t in Tampa.

I grew up operating a range of two stroke equipment – mowers and string trimmers in the ‘70s and chainsaws in the ‘80s. I still have a 1980 25hp Mercury* outboard and an old two-stroke Lawn-Boy* mower, which has journeyed from Dayton, Ohio to Appleton, Wis. to Hermantown, Minn. It now resides at the cabin in Eagle River, Wis. The old Lawn-Boy runs great on SABER® Professional at 100:1. Occasionally, I use my equipment to burn the last of my neighbor’s summer gas. He uses Valvoline* mixed at 50:1. Boy, does it smoke in the old LawnBoy, but he’s a good neighbor and I like to help him out.

When I put the Valvoline mixed at 50:1 in my new Stihl* leaf blower, I don’t see as big a difference in exhaust smoke compared to SABER Professional at 100:1.  There is some difference, but nothing compared to the Lawn-Boy.

Why? The answer lies in the design of the equipment. Before I was introduced to AMSOIL, I ran the Lawn-Boy at 50:1 and it always smoked, especially before it warmed up. It continued to spew blue smoke the whole time I mowed, just like it does on my neighbor’s end-of summer gas. When I start my new Stihl leaf blower and use the end-of-summer gas, it does not smoke nearly as much as the Lawn-Boy.

Older equipment was designed to run rich, which means it burned a lot of fuel/oil. Not all of it burned, so the partially burned fuel and oil exited the exhaust as smoke. In response to government mandates to reduce emissions, much of the handheld twostroke equipment built in the last four years is designed to run leaner. This means it burns less fuel/oil and more air. When engines run on less fuel/oil and more air, they generate less smoke and emissions, but they run much hotter.

The problems with older two-stroke equipment included fouled spark plugs, gummy deposits and smoke. SABER Professional mixed at 100:1 helped resolve those issues in older equipment. Now, however, the challenges to equipment operability and longevity have changed. Modern equipment runs on the ragged edge due to burning less oil. The intense heat leads to deposits, which can cause the following:

  • Piston-ring sticking
  • Blocked exhaust ports
  • Plugged spark arrestor screens

As a result, equipment can lose power, become difficult to start and eventually quit running.

To be proactive with modern 2-cycle equipment, we went to work testing many different oil formulations in different types of equipment. In the end, we developed a formulation that delivers excellent protection against high heat and deposits. We tested and validated it at both 100:1 and 50:1. Although it’s safe and effective at both ratios, the benefits of reduced deposits and better cleanliness are more noticeable at 50:1 since more oil is available to lubricate the engine. For proof of SABER Professional’s performance at 50:1, see the ECHO String Trimmer Technical Study (G3455).

Here is where we all need to adapt to change. We all know our founder and Chairman of the Board Al Amatuzio designed the original SABER Professional to provide extraordinary benefits for the equipment of the time. In the same spirit, we’ve identified the most disruptive problems for lawn and landscapers when running today’s two-stroke equipment. And then we developed a formulation proven to address these issues.

What does this mean to your business?

If your customers are happy using  SABER Professional at 80:1 or 100:1, great. They can continue to rely on its safe, effective performance. However, perhaps you encounter a prospect who rejects our 80:1 or 100:1 recommendation. Let’s face it – some prospects simply aren’t interested in the benefits of using less oil. Use the results of the ECHO String Trimmer Technical Study to sell them on SABER Professional’s exceptional performance at 50:1. You can also use the study to sell current customers on the benefits of running a 50:1 ratio in their equipment.

In the end, it’s up to you to know your customers and prospects and sell SABER Professional as the solution to the problems they’re facing. This study gives you the flexibility to do that.

Look for more SABER Professional comparisons soon.

Available in the Sioux Falls store at 4610 W. 12th st. Call 402-399-3902