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From the President

From AMSOIL President Alan Amatuzio

When I flew to Toronto in May I had a three-hour taxi ride from the airport to my destination. I visited with the driver along the way, and we talked about AMSOIL. He knew very little about the company or our products. When it came time to talk about distribution, it became awkward. The driver went silent. I figured he had preconceived notions about multi-level marketing (MLM). MLM has a bad rap thanks to numerous companies that have employed underhanded business practices. I am sure you have heard the term “pyramid scheme.” The way I see it, there are two types of MLM companies – those that emphasize making money by bringing new people into their program, and those that emphasize making money selling products and use MLM as a method of distribution. AMSOIL is all about selling a great product.

The fact is, AMSOIL is not like any MLM company and is not really MLM in the traditional sense. There is no category that neatly fits the AMSOIL business. We are a direct-sales hybrid. There is a network-marketing aspect to our business, but many aspects of our company do not align with traditional MLM businesses. The Retail, Commercial and Catalog Programs are prime examples. Those types of programs don’t exist in typical MLM businesses, but we found a way to make them work. We recently made some improvements to the Commercial Program and invested in additional corporate support staff for commercial business to help drive Dealer success in that area. This month you’re going to read about some upcoming changes to the Retail Program that will increase your opportunity through that sales channel. We are working hard to expand your opportunities everywhere possible.

One major change is the addition of a minimum advertised price (MAP) policy. Today no Dealer or account is allowed to advertise pricing for AMSOIL products through any national medium, but Dealers and accounts can advertise any price in local or regional fliers. The MAP policy will restrict all ads to include pricing no lower than our manufacturer’s suggested retail price (MSRP). This will prevent the advertisement of predatory pricing and keep a level playing field for all involved.

The MAP policy is a perfect example of our two main goals in action: helping Dealers be successful and ensuring AMSOIL remains strong for years to come. We need to expand opportunity in all markets, but we need to protect Dealers’ interests when we do so. That’s something we take very seriously, and it’s something we do every day. We’ve been approached by just about every national retailer in existence, and we’ve told them all “no” to protect Dealers. We said “no” to Ace Hardware.* We said “no” to Advance Auto Parts.* We said “no” to Walmart.* They were astounded that we would refuse millions of dollars and thought we were crazy for remaining true to our principles. We are invested in you, and allowing our products to be sold through national chains would harm that investment.

Our advertising efforts are another example of something typical MLM companies don’t do. We invest millions annually to raise brand awareness and increase sales opportunities for Dealers.

By choosing to be an AMSOIL Dealer, you’ve started a business unlike any other. You get to sell the best products in the world, you have no inventory requirements or sales quotas, you have low annual fees and you have the backing of a company that works tirelessly on your behalf every day. If you make the most of it, we will continue growing together.

Join us as a dealer!

Exciting things are being worked up at this moment (October 2021) to improve actual cash commissions to new dealers. Direct sales and signing up small and medium retail accounts can really pay off. Every region of the country has demand. Just product is lacking.  Join and start our in house training right away. All your questions will be answered in our new online training videos and modules (AMSOIL U). This link will get you started with AMSOIL dealer opportunities. 

 

How Engine Wear & Deposits Kill Horsepower

Common Engine Wear & Deposits Will Kill Horsepower

Most people equate engine wear and deposits with a sudden, catastrophic engine failure that leaves you stranded alongside the road. In reality, wear and deposits are more likely to erode engine power and efficiency over time. Here’s how it works and what you can do about it.

Engine compression = power

For your engine to produce maximum power, the combustion chamber must seal completely during the compression and combustion strokes. Wear and deposits can prevent the valves or piston rings from sealing, allowing pressurized gases to escape the combustion chamber and take potential engine power with them.

To illustrate, imagine using a hydraulic floor jack. Pumping the handle will raise the vehicle as long as the release valve is tightly seated and doesn’t leak. A poorly sealed release valve, however, allows pressure to escape, causing the vehicle to sink to the ground no matter how much you pump the jack handle.

The same principle applies inside your engine. If some of the pressure created during the compression and combustion strokes is lost due to valves and piston rings that don’t seal completely, the engine will create less power.

engine wear identified

Wear & deposits reduce compression

Over time, deposits or valve wear can prevent the valves from closing completely, interfering with a good seal. Wear can also interfere with proper valve operation, disrupting optimum fuel/air flow.

If the piston rings do not seal tightly against the cylinder wall, pressurized combustion gases can escape past the rings and enter the crankcase, taking potential power with it.

Worn or stuck piston rings produce the same effect. The rings are designed to move freely in their grooves and press tightly against the cylinder wall. They should form a seal that prevents fuel/air from escaping. Ring wear can interfere with formation of a tight seal. Likewise, deposit buildup can cause the rings to stick in their grooves, also preventing a good seal. As a result, some fuel/air escapes the combustion chamber during compression, reducing power. On the combustion stroke, pressurized gases can blow by the rings and travel down the cylinder wall and into the oil sump, taking potential power with them. This is what’s meant when someone says an engine has lost compression.

(Check out our 5 Ways to Boost Horsepower for Under $500)

AMSOIL Signature Series helps prevent the problem

AMSOIL Signature Series Synthetic Motor Oil provides…

  • 75 percent more engine protection against horsepower loss and wear*
  • 90% better protection against sludge **

Its outstanding performance helps prevent deposits and wear that rob engines of horsepower, helping preserve that like-new feeling you crave when driving.

FIND AMSOIL PRODUCTS FOR MY VEHICLE

*Based on independent testing of AMSOIL Signature Series 0W-20, in ASTM D6891 as required by the API SN specification.

**Based on independent testing of AMSOIL Signature Series 5W-30 in the ASTM D6593 engine test for oil screen plugging as required by the API SN specification.

Signature Series Beyond Their So Called Clean

Signature Series cleans up the competition

In general, the higher an oil’s TBN, the better its ability to neutralize contaminants such as combustion by-products and acidic materials. Higher TBN oils neutralize a greater amount of acidic material, which results in longer oil life and cleaner engines.

TBN levels decrease as the oil remains in service. When the level reaches a point where it can no longer protect against corrosion, the oil must be changed.

The TBN Test

The Total Base Number Test (ASTM D2896) uses a series of chemical reactions to measure the alkaline additives in a motor oil. We recognize the value of formulating motor oils with high TBN, and AMSOIL Signature Series Synthetic Motor Oil features the highest TBN of the oils tested.

AMSOIL Signature Series is fortified with a heavy treatment of detergent additive and it delivers 30% more acid neutralizing power1 than Mobil 1, and 36% more than Royal Purple, helping engines to stay cleaner, longer.

The AMSOIL Advantage

AMSOIL synthetic lubricants feature a large dose of quality additives that consistently deliver high TBN for the life of the oil. They neutralize acidic contaminants and keep them in suspension to maximize engine protection. AMSOIL lubricants use detergent and dispersant additives to significantly reduce sludge and carbon deposit formation. In the Total Base Number Test (ASTM D2896), AMSOIL Signature Series 5W-30 Synthetic Motor Oil demonstrated the highest TBN of the oils featured in the test, helping it deliver reliable protection for extended drain intervals. One thing the test doesn’t show is our detergent lasts longer. You can see that for yourself when you pull your own oil analysis.

Aftermarket Additives – Did you know?

Just by adding your aftermarket oil additive meant to help with “something”, these additives are used because the user believes it offers an additional attribute which the base motor oil does not offer. With AMSOIL you never need to do this. Anything offered on the market was reviewed often decades ago and if it offers some advantage it will be in the AMSOIL product. If not you risk neutralizing additives such as the detergents which make up the largest part of the price of AMSOIL other than the base oil.

There are several additives which took decades of knowledge to get them to perform together without nullifying the benefits. That’s what aftermarket additives do, they often make a good oil worse than bad. After the additive is added you may have just been better off getting your oil at the dollar store or just using the used oil out of your sisters old Saturn.  (Assuming it still runs because she didn’t use any of these caustic additives)..

Research the brand and even their address

Note – research the company you buy the additive from. One very big one which in the 60’s had their name on Indy cars, etc has been on the FTC’s warning site more than once and has actually been bought and sold no less than 6 times. Each time it becomes a totally different product. Others actually do some good  but at the same time are causing a greater negative in the oil somewhere else.

1Based upon independent testing of Mobil 1 Annual Protection Full Synthetic 5W-30, Royal Purple High Performance 5W-30 and AMSOIL Signature Series 5W-30 in ASTM D2896. Oils purchased 05/03/18.

See why Tiffany Stone is Into Jeeps

So just why is it that Tiffany Stone is Into Jeeps

And who is Tiffany Stone I guess is the first question?

Spot Tiffany Stone at any event and you know you’re in good company.

Her infectious enthusiasm and likability draw attention no matter if she is at an American Rally Association race or at King of the Hammers, where we recently caught up with her.

It’s no wonder we chose her for our February Company of Enthusiasts feature.

How Tiffany Stone got her start

Stone started out as an umbrella girl for Toyo Tires.

She then transitioned to Chrysler as a presenter, where she learned about the history and heritage of the Chrysler corporation.

Eventually she entered the off-road scene as an event host for TORC races, which led her out west into the desert. There, she immersed herself in the world of Ultra-4 trucks and developed her passion for building off-road vehicles.

See more on her story below.

 

When catching up with Tiffany Stone at King of the Hammers, we asked her to give us a few #TStoneRules to live by.

Check out some of our favorites below.

#81) Your fears are just a state of mind. Don’t ever let them define you. You define your fears!

Traveling along with the Trail to Sema in 2018, Stone found herself driving her Jeep along the Moab Rim, a trail that’s not for stock vehicles or inexperienced drivers.

Stone used this experience to help conquer her fear of heights and fuel her adrenaline.

#36) When someone tells you to suit up for the job, you suit up. Never miss an opportunity to grow.

Whether riding in a pace truck or pre-running with a T1 team during King of the Hammers, Stone is up for the challenge. She never misses an opportunity to immerse herself in the job at hand to learn and grow.

#20) When some of your happiest moments are spent at the race track, you know you’re doing something right.

And that does seem to be where Stone is her happiest. From Crandon to Portland International to Hammertown, you’ll find her slaying interviews and bringing you all the behind-the-scenes action.

#1) You’re awesome. Remember that.

No explanation needed.

Up next for Ms. February is the Mint 400. Stay tuned to our Instagram stories to catch her in action!

Save Every Drop of Horsepower with UPPER CYLINDER LUBRICANT

AMSOIL UPPER CYLINDER LUBRICANT:  I use it and it works!

Now on the market for about a year: AMSOIL Upper Cylinder Lubricant (UCL) is the latest addition to the gasoline additive lineup. It delivers more lubricity than the competition and battles ethanol-related corrosion.

Fuel Additive Product Overview

Upper cylinders are one of the toughest areas of an engine to lubricate due to the intense heat of combustion and the design of today’s vehicles. New AMSOIL Upper Cylinder Lubricant delivers a much-needed layer of protection to this trouble area to help fight piston-ring and cylinder wear, maximizing engine compression and horsepower. Its lubricity improvers aid in protecting fuel injectors and other fuel-system components from wear, helping ensure excellent performance and long life.

Plus, it really works. AMSOIL Upper Cylinder Lubricant delivers 18 percent more lubricity than Lucas* and 20 percent more than Sea Foam* for better retention of horsepower and fuel economy. ¹

Inhibits Corrosion

Upper Cylinder Lubricant uses potent corrosion inhibitors to coat metal surfaces, block out moisture and stop deterioration before it starts. This is particularly important when using gasoline that contains ethanol due to its propensity to attract water and hasten corrosion. Inhibiting corrosion maximizes component life and reduces wear in the engine’s top-end to guard against compression loss and maintain optimum power.

Keeps Injectors Clean

Upper Cylinder Lubricant contains detergent additives designed to maintain injector cleanliness. It’s designed to work in concert with AMSOIL P.i. Performance Improver (API) to maintain injector and combustion-chamber cleanliness, retain fuel-economy and performance gains and maximize component life.

Capless-Compatible Packaging

The AMSOIL Upper Cylinder Lubricant bottle is fully compatible with capless fuel systems. Many new vehicles have replaced traditional fuel caps with capless systems. The threads on most bottles restrict them from opening the flap inside the fuel neck and also make removing the bottle difficult. Our packaging makes it easy to insert, pour and remove the bottle.

 

¹ Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

User Comments:

I’ve been using this for almost a year now.  In my Ford Focus which is the 2.0 non-turbo I can now use 10% ethanol and get over 40 MPG! I drive from Sioux Falls to Omaha and back often so I can see a difference. It seems the only logical reason this happens is the better lubricity in the head and cylinder ring area. There must be a good amount of friction there. And the parts of the lubricant perhaps seal the rings and valves better as well as the valve stem.

As soon as I get 1000 miles on my Corvair (new engine and heads) I’ll try this as there is even greater friction on horizontal cylinders. It seems to sort of work like lead once did.

If you are going on a long trip keep this in the tank for maximum efficiency. The upper cylinder areas need lubrication. Adding this to the fuel relieves more stress from the engine thus better long term efficiency.

The best way to buy is by the case reducing the price low enough to only cost pennies per tank of gasoline.  Thus we keep several cases in stock for your use.

Find out more about this newer AMSOIL product Upper Cyl Lube!