AMSOIL provides the training and support you need to succeed in the retail and installer markets.
Extensive research has resulted in great AU Online courses and co-op programs proven to increase sales.
Tim Golden | PROGRAM SEGMENT MANAGER
As an independent business owner in a globalized economy with ever increasing competition, it’s hard enough to maintain your existing customers much less court and develop new ones. This is especially true in the retail industry.
As an independent AMSOIL Dealer, you have the opportunity to develop customers in the retail market. Other direct-selling companies don’t allow or even consider opening these markets to their distributors. We believed that this market was simply too lucrative for Dealers and ignoring it would be foolish. As a result, the Retail Program was created.
Success in these markets isn’t automatic. It requires adapting from a business-to-customer (B2C) selling style to a business-to-business (B2B) style. It also requires information and tools to help establish credibility with retail account owners and managers.
Dealers who don’t have experience selling to retail businesses may find that just thinking about doing so generates a little internal fear. That’s normal. The good news is that we have training and tools to help you overcome your fear and develop retail sales into a regular part of your AMSOIL business.
To help you on your way to being a retail rock star, we have developed sales training designed to make you more comfortable in approaching retail businesses and better equipped in helping them achieve their goals. Check it out in AMSOIL University Online (available through the Dealer Zone). We also have developed a new retail account catalog to act as your go-to piece of literature for calling on retail businesses. It includes specific information on installers, garages and auto parts stores as well as a wholesale product catalog. Look for that to be available in April.
Customers want to buy local – Especially motor oil
In addition to these excellent resources, we have several programs that directly benefit retail businesses and don’t cost them a penny. The first three are highlighted in the 3 Great Perks for New Retail Accounts flyer (G3375). With a $300 order retailers receive free shipping, a free merchandising kit and free listing on the AMSOIL Locator. As a package, these benefits provide significant differentiation for you and AMSOIL. AMSOIL covers the cost on all these benefits and they represent a significant investment into supporting Dealers’ ability to grow in the retail market.
We also have two programs where we share the cost with you to provide retailers with a specific benefit. The first is the Merchandising Display Co-op Program, which allows your retail accounts to receive a highquality product display for free when they make a qualifying purchase. To help you provide this benefit to your account we pay 60 percent of the cost and you pay 40 percent. Our analysis shows that sales increase an average of 27 percent at accounts that have merchandising displays compared to those that don’t. So, consider this program an investment in long-term future profits. Recently, we modified the program to allow businesses with multiple locations to qualify for displays, and to allow for refreshing displays that are more than one year old. We strongly encourage you to take advantage of this program and invest in your future through every account you have that qualifies.
The second, and newest, program is the Dispensing Equipment Program. Available to T1 Certified Dealers in the contiguous U.S., this program allows your installers to receive free dispensing equipment when they commit to growing their lubricant purchases over a two-year period. AMSOIL will order the dispensing equipment and arrange a payment plan with you so that you own the equipment by the end of the customer contract period. In support of your business, we will pay for up to 50 percent of the cost and you pay up to 75 percent dependent on the requirements of each unique opportunity.
Both of these benefits are in demand by retail businesses and provide them with practical cost-saving tools that will deliver growth in their sales of AMSOIL products and in turn grow your monthly commissions. More information on these programs is available in the Dealer Zone. You can also consult your regional sales manager for questions specific to your business or accounts and to provide feedback or suggestions on these programs or ideas for future programs.
AMSOIL Dealer Ches Cain notes:
There is no question that AMSOIL is in demand. The only issue really is supply and easy of locating product on the customers terms here in the market place. AMSOIL is able to be stocked in any store in the nation (US and Canada). But we need dealers to find these locations and service them. Most businesses simply did not know there was an option to carry AMSOIL products. In our region or any around the country there is plenty of demand and it’s growing. Check out our dealer page and join us to begin in the learning so you can bring AMSOIL in locally.
Not all dealers want to stock merchandise so why not satisfy your customers and send them to a retailer carrying your products? Retailers are having a good experience with AMSOIL because they find out it adds to their customer base AND these customers have more of an affinity for quality products. If the business wants better customers, AMSOIL is the answer.
Regionally we need retail locations in Sioux Falls, Mitchel, Brookings, and especially Yankton and Sioux City. Ideal shops to carry AMSOIL are not just automotive but marine, motorcycle, lawn or power equipment sales and repair, industrial and even general stores from fueling stations to big box stores – yes as a dealer you can serve them all.. Join and learn more on our AMSOIL Dealer Opportunity page!!