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Worldwide Reputation – AMSOIL President Column

Written by Charleen

From the President – AMSOIL HQ in Superior, WI

Last winter I was riding snowmobile with a group of friends in northern Wisconsin. We stopped for a break and another snowmobiler came in wearing a red AMSOIL Racing Jersey (G3537). I struck up a conversation with him and we talked about snowmobiles, riding and AMSOIL. I told him how AMSOIL sold that jersey for a while, but it had been unavailable for years. AMSOIL reintroduced the jersey after a popular contestant on China’s version of “America’s Got Talent” wore it on that show. Suddenly demand from China for that jersey skyrocketed. I never revealed who I was or how he basically had my name emblazoned on his chest. It was an interesting conversation and I was happy to hear an unfiltered opinion of my company and its products.

More Lucas and Sea Foam Comparison Testing

Reputation is important to me. It is earned, not given. It takes years to develop and almost nothing to destroy. Under the right circumstances, even untrue rumors can ruin solid reputations. Fortunately, AMSOIL has a rocksolid reputation, and we go above and beyond to keep it that way. For most customers, that starts with our products. AMSOIL products are the best in the world. I could not be more proud of that. We compete against the biggest companies in the world, and our products come out on top. Our products do what we say they’ll do. This month we’re introducing a new product, AMSOIL Upper Cylinder Lubricant. Once again, the competition isn’t up to par. In fact, Sea Foam,* one of the most recognized fuel-additive brands, and Lucas,* the leading seller of upper cylinder lubricant, are ineffective. They’re no good. And we’re going to show you the proof.

That’s no way to treat customers, and that’s no way to do business. It’s personal for me – it is my name on the bottle. I would not do anything to damage my reputation, and I respect your reputation. You represent AMSOIL in the field and it is your word that sells AMSOIL products. You can be confident that you are representing a company that has integrity. You can be proud to wear the AMSOIL logo every day. I know I am. Plus, you never know who will ask you about it or what type of business it could lead to. We introduced a completely new clothing line in the spring and we’ve got several new items coming out this fall, including the recently released snowmobile jacket.

Speaking of snowmobiling, if you haven’t visited your retail accounts that carry our snowmobile products, now is the time. If you live in the south or don’t have accounts that carry those products, the new Upper Cylinder Lubricant and the updated pricing information are also perfect reasons to pay your accounts a visit. We provided new printed price lists to every active commercial and retail account. A follow-up visit from you could be just what they need to spark that next order.

Al Amatuzio, , , ,

AMSOIL HQ July 2019 Presidents Message To The Dealers

Written by Charleen

From the President – Alan Amatuzio

I officially started working for AMSOIL in 1988. That’s when our records show I started receiving a paycheck, but I remember being dropped off before I could drive, which was earlier than ‘85. I worked in the maintenance shop first, then I moved into Production. Things were very different then. Our facilities were smaller, more Dealers maintained home warehouses and the Internet didn’t exist as we know it. Today it’s one of the most dominant aspects of our daily lives. It has changed just about everything – how we shop, navigate, conduct research, listen to music – the list goes on. Its impact is so great that younger people won’t be able to imagine life without it. It will be one of those markers in time we can brag about when we get older – I was around before the Internet existed.

The Internet’s importance to people’s daily lives makes it important to businesses around the world. If you’re going to remain relevant and capture online sales, you have to stay on top of online trends and they change quickly. We are continuing to increase our investment in digital marketing to accelerate business growth online. It’s becoming more competitive and sophisticated every year. We are in the final stages of a long, intense project that will boost our online marketing capabilities by a great deal. We’re going to have more data and increased ability to target people who interact with us. With this increased ability we’ll also increase our presence online. In the years ahead, we’re going to attract and convert more people into buying customers than ever before.

So what should you do? We’re going to be doing a majority of the work online, but you still need an online presence. Maintaining a website, actively posting on social media and participating in online groups are effective ways you can market your business and capture new customers. Next, you need to become Customer Certified promptly if you aren’t already. Every time someone who isn’t connected to an AMSOIL Dealer makes a purchase at amsoil. com, we assign that new customer to an existing Dealer and pay that Dealer commissions based on the new customer’s purchase. That’s free money, and only Customer-Certified Dealers are eligible to be assigned buying customers.

It gets better. Do you know about the Assigned-Customer Multiplier? We’ve advertised it frequently in this magazine the past several months. Basically, becoming Customer Certified puts your name into the pool of Dealers eligible to receive assigned customers once. Through the Assigned-Customer Multiplier, every eight additional qualified customers you bring in gives you another entry into the pool. The more customers you bring in, the more you are assigned.

We assigned more than 20,000 customers to Customer-Certified Dealers in the past 12 months. As we continue to improve our digital strategy and capture more traffic, that number will increase. If you want to take part in that opportunity, get Customer Certified. Then, increase your odds by bringing more qualified new customers to AMSOIL every year. Don’t ignore business online, but don’t overlook your local opportunities. Car shows, events and clubs are all opportunities to bring in more customers. Those compound into exponentially more customers for you through the Assigned-Customer Multiplier, which means more money in your pocket.

Awesome opportunity for those with website building experience to mesh with your automotive hobby. Here’s an overview page to help get you started! 

AMSOIL Announcements, Presidents Desk - AMSOIL INC,