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2019 AMSOIL Year in Review: Product & Company News

2019 Year in Review: AMSOIL Company News

Editor Note: – This is being posted late but that’s alright as AMSOIL’s year starts now in August when things really get started for us – Summer maintenance and in northern climates not far is the season to wrap things up for winter.

As we near the end of yet another decade, we here at AMSOIL are reflecting upon a year of product development, corporate partnerships and the promise of continued success as we head into 2020.

Take a walk down memory lane with us in this installment of the 2019 AMSOIL Year in Review: Product & Company News.

January

We kicked off the year with further immersion into the wind-turbine market.

AMSOIL products are now installed in nearly 50 percent of all wind turbines in the U.S. along with more in Europe, China, India, Brazil and others. This initiative further validates the protection and performance of AMSOIL lubricants in the most demanding operating conditions.

Several manufacturers now use AMSOIL as their OEM factory fill.

AMSOIL Diesel Injector Clean + Cetane Boost launched, offering diesel owners a convenient option to protect their fuel systems.

This new product combines superior detergency and improved lubricity while increasing horsepower and cetane up to 8 points. Oh, and it won a prestigious award before the end of the year, too. More on that below.

Diesel Injector Clean + Cetane Boost

February Updates

AMSOIL Signature Series 5W-30 Max-Duty Synthetic Diesel Oil gets an update.

This top-tier oil represents one of the most versatile products in the AMSOIL lineup by meeting the latest diesel and gasoline specifications including API CK-4 and API SN PLUS.

It features the combined wear protection benefits of a 15W-40 with the fuel economy benefits of a 5W-30.

March Addition

AMSOIL MP Metal Protector becomes even more convenient with the addition of 4-ounce aerosol packaging.

This product is truly a jack-of-all-trades for almost any application. Find ideas here and keep this one in mind for stocking suffers next year.

MP Metal Protector

April in New Packaging

The award-winning AMSOIL easy-pack expands into the powersports market with the addition of AMSOIL ATV/UTV Transmission & Differential Fluid and AMSOIL Synthetic 75W-90 Marine Gear Lube.

May- more EZ Packs!

Five more easy-pack offerings make their way into the AMSOIL lineup, reducing mess, waste and frustration for even more applications.

AMSOIL Signature Series Multi-Vehicle Synthetic ATF
AMSOIL Signature Series Fuel-Efficient Synthetic ATF
AMSOIL Manual Transmission & Transaxle Gear Lube 75W-90
AMSOIL SEVERE GEAR® Synthetic 75W-110 Gear Lube
AMSOIL SEVERE GEAR® Synthetic 80W-90 Gear Lube

June – 10W-30 Breakthrough

AMSOIL introduces new Signature Series Max-Duty 10W-30 Synthetic Diesel Oil.

In store here in Sioux Falls it’s become a hit!! Available at Stan Houston’s too.

It delivers excellent viscosity control, extended drain intervals and 6X better wear protection than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS93K222.

That’s very techy, we know, but it means we exceed the highest standards.

Amsoil Signature Series Max-Duty Synthetic Diesel Oil 10W-30

July

AMSOIL revamps its powersports Product Guides, making up one of just two such guides available in the industry.

Due to the high level of research and maintenance such guides require, most lubricant and filter companies take a hard pass on offering this kind of tool.

The AMSOIL Product Guides deliver recommendations for more than 225 different equipment brands and nearly 180,000 components across all spectrums of the powersports industry.

Whatever your application, if you’re in need of an AMSOIL product recommendation, find it here.

October

The 2019 AMSOIL Direct Jobber Convention takes place in Scottsdale, Ariz.

AMSOIL President & CEO Alan Amatuzio and other corporate staff mingled with AMSOIL Direct Jobbers for training, networking and an Arizona luau topped off with a fireworks display. Good times were had by all with attendees gaining invaluable knowledge and motivation to grow their AMSOIL businesses.

Find out if becoming an AMSOIL Dealer is right for you.

AMSOIL 5W-30 Synthetic Small Engine Oil hit the market to round out the small-engine-oil family.

Recommended primarily for snowblowers and generators, this was a welcome addition for those who need their equipment to perform in extreme temperatures and conditions.

Amsoil 5W-30 Synthetic Small Engine Oil

AMSOIL Upper Cylinder Lubricant came right out of the gate ahead of the competition.

This premium gasoline fuel additive delivers 18 percent more lubricity than Lucas* and 20 percent more than Sea Foam* for better retention of horsepower and fuel economy¹.

Upper Cylinder Lubricant

¹Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

(Do fuel additives work? Find out here.)

December

Closing out the year was a win for AMSOIL Diesel Injector Clean + Cetane Boost at the 2019 Performance Racing Industry (PRI) Show in Indianapolis, Ind.

Selected as one of the winning products from more than 500 entries, Indian journalist Aatish Mishra of Motor Sport India Magazine chose this product with the following sentiments in mind:

“Diesel passenger cars are immensely popular in India, and a lot of enthusiasts like to tune up their diesel-engine cars,” said Mishra of his selection. “A product like what AMSOIL has showcased would go down well with this group of people. It would provide them better quality fuel and allow their cars to run better.”

This covers the notable company and product highlights from the final year of the decade, and what a great one it was.

Stay tuned for a recap of our exciting racing and event highlights from our resident expert, Race & Events Coordinator Lindsay Premo.

See you in 2020!

What is Synthetic Motor Oil?

What is Synthetic Motor Oil?

As most of my friends know, and you now as well, I listen to audio books during my daily commute. My current book, about history’s first billionaire, is titled “Titan: The Life of John D. Rockefeller, Sr.” It’s a massive book about a massively complex man, and it’s been a fascinating “read.”

Here are a few things I’ve learned:

1) Like most historical figures, there is a complex human beneath the reputation. Rockefeller has been called the most feared and ruthless businessman in our history, and simultaneously the most generous.

2) Kerosene was the main consumer product derived from crude oil at the time. The internal combustion engine did not yet exist, but Rockefeller grew rich thanks to the abundance of kerosene lamps in the nation’s homes.

3) Pennsylvania was the first region in which oil was discovered. Eventually, oil was found in Lima, Ohio, but its composition was chemically different, and the kerosene left a film on the lamps.

4) Lubricants literally played a major role in greasing the wheels of progress. The Industrial Age was all about machines enabling industry to be more productive, which generated wealth for industrialists.

5) Around the time the electric light bulb was replacing kerosene lamps, cars were replacing the horse and buggy. The 20th Century became the century of Big Oil.

The Drake Well in Pennsylvania has been called the first oil well.

Well…that’s a deep subject

If it seems like I’m not answering the question posed in the headline, it’s because I wanted to bring you in through a back road. Item three in the above list notes that oil is chemically different based on its origins. I learned this years ago because my West Virginia kin had an oil well. I remember walking up the hill to the well when I was young. The adults discussed how the oil company said the oil was not worth as much as higher-quality crude. I may have my facts jumbled, but I believe they said it would be suitable for natural gas and would therefore not fetch as much money.

Distillation nation

Crude oil contains hundreds of different kinds of hydrocarbons. Oil refineries distill crude and separate it into various products, like gasoline, jet fuel, diesel fuel, heating oil and asphalt. And the base oils that go into motor oil.

Refining is a process of physically separating light oil components from heavy ones. Crude oil contains a multitude of different kinds of molecules. Many are similar in weight, but not in structure. The refining process cannot distinguish such molecules, so a wide assortment of molecules is present in the finished lubricant made from crude oil stocks.

Some crude oil molecules are not beneficial to the lubrication process. For example, paraffin causes refined lubricants to thicken and flow poorly in cold temperatures. Molecules containing sulfur, nitrogen and other elements invite the formation of sludge and other by-products of lubricant breakdown, especially in high-temperature applications.

The assorted molecules of refined lubricants also have different shapes, making lubricant surfaces irregular at the molecular level. As lubricant layers flow across one another during the lubrication process, these irregularities create friction, which consumes power, reduces efficiency and increases heat and wear.

How synthetic oil is different

Rather than being refined from crude oil, synthetic lubricants are chemically engineered from pure chemicals using a process called organic synthesis. Organic synthesis is when you combine two things from nature to create something that does not exist naturally. This process gives synthetic oils significant advantages over refined oils.

Products made from a barrel of crude.

Synthetic oil molecules are uniform, not irregular. This uniformity helps them resist thinning in heat and thickening in cold, which improves protection throughout the engine’s operating temperature range.

Their molecular uniformity also reduces friction as the lubricant’s layers slide across one another. Reduced friction increases energy efficiency for greater fuel economy and maximum power. It also reduces heat and wear for longer equipment life.

Another feature of synthetic oils is that they are designable. Many different kinds of base oils may be used to create synthetic lubricants, allowing a synthetic to be designed for virtually any application. Some base oils are ideal for use in extremely cold environments. Others are perfect for use in extreme heat. Some are extremely safe in applications in which refined lubricants pose a fire or explosion hazard. Refined oils simply do not offer the design flexibility of man-made synthetic oils.

This design flexibility allows synthetics to be tailored to the needs of everyday applications, such as automotive engines, commercial equipment or industrial machinery. That specificity helps ensure maximum life, horsepower, performance and fuel economy from the lubricated system.

Bottom Line

If all this seems a little technical – to be honest, I did take a little heat for writing such a technical post this week – here’s all you really need to know about synthetic and conventional oils. The AAA made a big splash this summer when it laid out its findings in a study that demonstrated the superiority of synthetic oils. Everyone seems to be talking about it, from the AutoBlog to The Drive and even the folks at Business Insider. The titles are pretty straightforward, but I especially like the one from BI: “A new study by AAA puts to rest one of the most common questions car owners have.”  In other words, “that settles it.”

Now for the next question: What are you going to do about it?

Here’s my recommendation. Visit this page and find the AMSOIL synthetic lubricants for your vehicle. Experience firsthand what “better” really means.