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From The Presidents

AMSOIL INC CEO

From The Presidents

AMSOIL INC CEO

You’ve probably read a lot recently about claims of “fake news.” Whether you buy into that or not, a thoughtful look at our society reveals why many people are distrustful of the information they read, including information reported by reputable news sources. It seems that everything is overhyped or spun to lead the reader or viewer to a specific conclusion. Rather than getting the straight facts, we’re given the facts with opinions. News organizations have changed dramatically in the last 20 years.

But news organizations are not the sole provider of information. While they are guilty of spin, they still typically report facts. The Internet has changed everything and given a voice to anyone who wants one. As fantastic as the  benefits of this revolution are, there is a downside. People don’t know who to trust. You can find arguments and supporting “facts” for and against just about anything under the sun. Expert advice comes from amateur videos, blogs, websites and forum posts. Those who are convincing enough garner a following and are viewed as experts.

Soon after, opposing opinions are put forth. Those who lack expertise on a given topic are then left to sort fact from fiction. Trouble is, oftentimes both opposing arguments make sense to the uninitiated so it’s hard to identify the right path. This is usually true in situations where people are trying to predict the future. “The stock market is going to crash.” “The housing market will never recover.” “Beta-max is the future.” The truth is, most of the time people don’t know. It’s  unpredictable. There are too many factors affecting large-market topics.

Electric cars are a great example. They’ve generated a lot of hype in the last year, and predictions of their dominance in the years ahead are running wild. Conversely, others predict further adoption of electric cars, but to a much lower degree than most popular reports. So what does the future hold? What do electric cars mean for your dealership?  We’re not going to pretend to know exactly how everything will unfold, but we will give you all the information we have on the topic. We’ve consuled nearly 40 sources from a variety of organizations within and outside the automotive field and presented our conclusion in this issue of AMSOIL Magazine.

The bottom line is this: As long as you’re vwilling to go after it, there will be boundless opportunity for you for the foreseeable future. It’s up to you though. You have to go get it. And that’s no different than it is today.   An unbelievably large amount of the market is unfamiliar with AMSOIL right now, and they just need to hear from Dealers like you. Don’t hasitate. Take action today and chart your own future. If you set your goals and put in the work, we predict success.

From The Presidents

AMSOIL INC CEO

From The Presidents

The new diesel products are in the field and initial reports are positive. We made a concerted effort to keep you, your customers and accounts aware of the changes throughout the diesel oil upgrade and those efforts have paid off with a smooth transition.

That’s truly what it is – an upgrade. More products in the diesel lineup, better protection and higher commissions. With more products in the lineup, there are bound to be questions. This month we’re going to provide some guidance on helping your diesel customers choose the right oil.

We’re also going to unveil some new commercial-grade products. We’ve given Formula 4-Stroke® 10W-30 Small-Engine Oil a new name and packaging, and added a 10W-40 to the small-engine oil lineup. We’ve also added a transmission fluid designed specifically for use in zero-turn hydrostatic transmissions. Most zero-turn owners, including professional landscapers, use regular motor oil in these hydrostatic transmissions. Sure, that works, but the fact is, motor oil is not dialed-in for maximum protection and performance in hydrostatic transmissions. We performed extensive testing on this new product, and the result is nothing short of outstanding.

Of course, what else would you expect? That’s what we do. It’s who we are. Many people would reason that if motor oil works in a hydrostatic transmission, why change? Anything more is just overkill.

We say overkill is underrated. If we can make something better, we will. If we can deliver better protection for one component or another, we will. Why not? Isn’t that the point – to protect things?

When we take a look at our customer lists, it stands out that we have more landscapers as commercial accounts than any other type of business. Research into the landscaper market reveals that zero-turn mowers are frequently among their biggest investments. It also reveals that landscapers are extremely concerned about the speed with which they can complete their jobs and complete them well. Between SABER® Professional and this new line of commercialgrade products, we’re doing a lot to help them meet those goals by protecting their investments and helping maintain the power and speed of their equipment. Landscapers increase profits, Dealers increase commissions and we increase sales. Is that overkill? Sounds about right to us.

AMSOIL is expanding. Visit our dealer page and see the incentives. AMSOIL could outsell all other brands if we can increase its availability. Call us to add it too your shelves, lube center or become a dealer working out of your house or business.