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CLEAN, PROTECTED POWER

2-cycle cleanliness improvements

CLEAN, PROTECTED POWER:

NEW PRODUCTS EXPAND OPPORTUNITY

To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains in effect until April 1, at which time it will be updated to the pricing shown on the facing page. New labels will become available as current inventory is depleted. Launching March 6, new AMSOIL 20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid (AHF) and AMSOIL 10W-40 Synthetic Small-Engine Oil (ASF) round out the new family of AMSOIL commercial-grade products.


Landscapers, contractors and other professionals are some of our best potential customers. They’re under tremendous pressure to complete jobs on time and up to standards, which spurs them to seek products that help them safely cut costs without affecting quality.

AMSOIL products offer the perfect solution. To drive that point home and help expand your opportunities, we’ve introduced a new line of commercialgrade products that help professionals cut costs through maximum equipment power and service life.

Power Play

On a job site, power equals efficiency. Few pieces of equipment in a landscaper’s arsenal embody this axiom like the zero-turn or stand-on mower. Next to their truck, it’s the most expensive piece of equipment they own. These workhorses allow crews to quickly produce professional-looking lawns and grounds through a combination of precision, power and speed.

Showing professionals how you can help them maintain power in their mowers and other equipment is one of your most important steps toward turning prospects into customers. Mowers and equipment that wear out and suffer power loss increase the amount of time and effort needed to complete jobs on time, forcing crews to work even harder and faster to stay on schedule.

Continuous operation in hot, dirty conditions can lead to deposits and wear that reduce engine compression, robbing the engine of power. Over time, mowers become less efficient, require more maintenance and eventually wear out altogether.

Clean, Protected Power

AMSOIL Synthetic Small-Engine Oil’s purpose-built formulation protects against wear, heat and carbon deposits, outperforming conventional oils. It’s designed to maintain power and promote long equipment life for professionals who depend on small engines to make a living. As shown to the right, it helps eliminate power-robbing deposits and wear in severe service, helping preserve power and boost profitability.

Fights Deposits & Preserves Power Better than Competitive Products

The piston and rings are virtually free of deposits
and wear after 500 hours of severe-service
testing in the Kawasaki* FX 730 V engine.


Specialized Transmission Fluid

Hydrostatic transmission performance is just as important to job-site efficiency as engine protection. Many professionals may be using a traditional motor oil in their hydrostatic transmissions instead of a purpose-built transmission fluid. Motor oils, however, may not deliver the smooth control and responsive power operators need to complete jobs quickly.


Oil pressure drives the wheel motors in most zero-turn mowers, meaning professionals must use a shear-stable fluid that resists viscosity loss and wear to ensure best performance. However, the intense heat – up to 230ºF – and shearing conditions common to hydrostatic transmissions can cause some fluids to thin, which reduces oil pressure. In addition, wear can open the tight tolerances inside the transmission, further reducing oil pressure. Operators soon notice one mower wheel moving more slowly than the other, which requires constant correction to mow in a straight line, or the mower slowing down altogether and becoming less responsive.

AMSOIL 20W-50 Zero-Turn Hydrostatic Transmission Fluid is specially built to solve this problem. Its synthetic, highzinc formula fights wear and resists thinning, helping maintain mower speed and responsiveness better than motor oils. It lasts up to 2X original equipment manufacturer (OEM) recommendations, helping save time and money.

 

 

 

DEALER ACTION PLAN

• Although the family of commercialgrade synthetic lubricants works great for homeowners, focus your time on landscapers, contractors and others who rely on their equipment to make a living. They’re more likely to buy a premium product.

• Sell the products’ ability to maintain equipment power and cut costs. These are the benefits professionals value most.

• Showing potential customers how they can cut costs 50 percent or more using SABER Professional Synthetic 2-Stroke Oil (see sidebar) is a great way to start a business conversation that may lead to sales of other products.

• When talking to potential customers, don’t lead with a technical discussion about the results of the new SABER Professional testing. First, create curiosity by asking good questions, such as, “Do you have any equipment that requires more maintenance than others?” Their answer may naturally lead you to show them how SABER Professional reduces carbon and maintains engine power.

• View the Dealer Sales Brief in the Dealer Zone (Training>Training Materials>Dealer Sales Briefs) for more selling strategies.


New Data Bulletins and Technical Study The Synthetic Small-Engine Oil and Zero-Turn Synthetic Hydrostatic Transmission Fluid data bulletins cover the products’ features, benefits and technical properties.

10W-30 and 10W-40 Synthetic Small-Engine Oil Data Bulletin Stock# Qty. U.S. Can. G2217 25 4.10 5.60

20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid Data Bulletin Stock# Qty. U.S. Can. G3471 25 4.10 5.60

ECHO* 100:1 String Trimmer Technical Study Stock# Qty. U.S. Can. G3470 25 1.05 1.45

AMSOIL SABER® CUTS COSTS 50 PERCENT OR MORE

Using a leaner mix ratio than the 50:1 ratio typically recommended by manufacturers can translate into significant savings. For this strategy to work, however, the oil must protect modern, hot-running two-stroke equipment from the negative effects of heat, including wear and power-robbing exhaust-port deposits. Otherwise, equipment becomes difficult to start and lacks sufficient power to get the job done, frustrating workers. Eventually, equipment can quit running completely.

The new ECHO* 100:1 String Trimmer Technical Study (G3470) proves SABER Professional Synthetic 2-Stroke Oil’s (ATP) ability to deliver clean, protected power at a 100:1 mix ratio, allowing professionals to cut oil costs 50 percent or more compared to traditional 50:1 mix ratios. Use these results to show potential customers how SABER Professional can help them save while delivering better protection. View the digital version free at www.amsoil.com/performancetests.aspx.

DID YOU KNOW?

Handheld two-stroke equipment often has a spark arrestor screen on the muffler. As the name indicates, it prevents sparks from exiting the muffler and starting a wildfire. Hot exhaust gases flow through the screen, meaning oils with poor detergency can allow deposit formation. A plugged screen restricts airflow, reducing engine power and, eventually, causes it to quit altogether. In fact, heavy deposits on the screen from the string trimmer using ECHO Power Blend* XTended Life* Universal 2-Stroke Oil (above) prevented the trimmer from starting, requiring the screen to be replaced. SABER Professional, in contrast, virtually prevented screen deposits for clean, protected power.

The 3000 Mile Oil Drain Fails To Address The Real Issue

3000 miles will not save you

The 3000 Miles Oil Change Interval Doesn’t Address Oil Quality

When people say to me they change their oil at 3000 so not to take any chances that dirt could be causing damage or the oil could be getting “bad”, I say to them, why not change every 50 miles then?? I’m sure the oil is still good but as you said, why take a chance?

Let’s look at the top reasons for engine failure which relate to the oil.

#1 is lack of lubrication. Nothing to do with dirt but a poor quality non-synthetic even low quality synthetic made from Group III base stocks (There are over 80 different quality levels for a Group III oil thus lower prices – this does not fit the scientific definition of synthetic) can and will leave deposits OR lose viscosity early on both causing lack of lubrication.
#2 – Overheating – Often the damage done after a engine overheats is caused by the heat being too intense for the oil to hold its properties. An AMSOIL product would have prevented this especially in air cooled (V-Twin bikes or marine) and in the new trend of turbocharged engines. The coming LSPI issue will demand the oil be at least a 100% synthetic quality. It’s designed for temperatures beyond these issues.
So changing oil every day will not prevent the above. Any overheating event or the list of reasons which cause a lack of lubrication cannot be addressed by the 3000 mile oil change. Only by the quality of the oil. AMSOIL also adds performance and for the difference in price per quart is less than the cost of a cup of today’s coffee so the solution for protecting your investment is here!! And has been for 45 years.

Quality Oil Filtration is a Must but still only part of the issue

I couldn’t find the study as I was writing this but Federal Mogul published research that “dirt” in oil was actually a minor part of failure while things relating to lubricant quality were. Acids or loss of TBN was a much more severe issue. Corrosion and storage was a far greater contributor to reduction in engine efficiency and ultimately failure.

Mild quality oil filters solve the dirt issue for up to 10,000 miles but you still need an oil which can fight contaminants caused by fuel or advanced wear over the years (such as starting with a used vehicle which you don’t know the history of). AMSOIL addresses the contaminants with their advanced additive packages and are willing to cover that with a guarantee.

How do you know?

Note while that AMSOIL does back their oil for longer intervals, this is clearly stated for engines which are in normal operating condition and have not been modified. For modified engines, neglected ones or those with a good number of miles over 100,000 they do list severe service categories or one can always get our KIT-02 oil analysis kit and go from there.

Just use better oil and find out what you are missing!

AMSOIL use will tilt the scales of a nations fleet replacement statistics. Imagine that. Just from changing brands of oil.

The 3000 mile oil change interval excuse is much like arguing one brand of cigarettes is more healthy than another.
Use AMSOIL and unlock the full potential of your drive train!! Find out what others already know – AMSOIL is all about performance!
Ches Cain – AMSOIL Direct Jobber

Squeezing out every MPG – Federal Mogul’s Chief Explains the Future

Squeezing out every MPG – Federal Mogul’s Chief Explains the Future

Federal Mogul’s Explains Technology Will Rest on Engine Oil Quality

AMSOIL position with suppliers and technology forms allows it to get these advanced products out first, keeping ahead of the trends.  Other companies may take months or years before stock holders will allow for decreased profits over top tier additive technology.

This is why AMSOIL has the top reputation when it comes to protection and all out performance to true enthusiasts and those who push their vehicles to the max.

See what Federal Mogul’s Chief Technology Officer, Gian Maria Olivetti has to say in this very well detailed and interesting article.

j-a: How much impact do regional and global differences in fuel quality have on the engineering choices you make? 

GMO: There is still a difference, mainly related to the sulphur content, but it’s a bit more harmonised. You can find 10 PPM everywhere. In Eastern Europe, it’s still a little bit an issue. In China, it’s improving, but it’s still different.

The main issue we have now is the quality of the lubricant. The new generation of engines are going in the direction of very sophisticated low viscosity oils. We are talking about 5W30 to 0W20 and 0W10 and beyond to reduce the friction. That means that you have to put wear improver additives in the oil. Also, you have to have low ash oils that are compliant with aftertreatments.

Oil is becoming sophisticated, and to have sophisticated oil around the world is becoming much more difficult than having good fuel. Availability of quality oil is crucial for reliability.

See entire article here

Signature Series: Team Hybrid Masters the Art of Tuner Domination

Signature Series: Team Hybrid Masters the Art of Tuner Domination

 

Over the course of Team Hybrid’s 22+ years in existence, President James Lin and his team have built an empire that shows no signs of stopping. Based on a foundation of passion, loyalty and a serious knack for building first-class vehicles, Team Hybrid is still turning heads and sweeping awardseverywhere they go.

Most recently they landed another feature in the July #182 issue of DSPORT Magazinewith the following sentiment: “After a strong showing at the 2016 season closer with thirteen earned trophies, Team Hybrid came back to collect again. Crew members earned awards in numerous categories including Domestic, KDM, Mazda, Nissan/Infiniti, Toyota/Lexus/Scion, VIP and even People’s Choice. Given its strong presence of head turners and award winners, Team Hybrid took the title of Best Crew.”

Highlights like these are becoming pretty standard fare for Team Hybrid, but Lin and his team remain humble and in constant work mode to be the best without resting on their laurels (of which there are many). Check out the latest installment in the AMSOIL Signature Series to see why Team Hybrid remains an example of leadership and innovation amongst strongly competitive proving grounds. Sioux Falls drivers are finally able to get the best oils for their cars!!

Our Favorite Car(s) from Cruisin’ Ocean City

Car show AMSOIL corporate semi

Our Favorite Car(s) from Cruisin’ Ocean City

Memorial Day weekend is upon us, signaling the unofficial launch of summer and drawing out the masses in search of ways to enjoy it. While camping and traveling are staples, car shows are also near the top of the list as ways of bringing nostalgic fun for all ages no matter the locale.

Kicking summer off a little early was the Cruisin’ Ocean City event that took place last weekend in Ocean City, Md. As the Official Oil, AMSOIL was on hand to witness thousands of classic car owners and spectators descend on the boardwalk to take in the sights and sounds of this nationally recognized event. Over 3,500 registered vehicles were on the grounds, and once again we were on the hunt to award our 6-foot AMSOIL trophy to our 2017 pick for Best of Show. This proved to be a daunting task among a sea of worthy competitors, but we found The One in a 1933 Plymouth hotrod owned by William Carson Jones that had all the makings of a star.

Check out the photo gallery below for a look at the best of Cruisin’ Ocean City 2017 and see for yourself why it draws thousands of enthusiasts. If you’re in the area or willing to travel, make plans now to attend the Endless Summer Cruisin’ event this fall. We’ll see you there.