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From The Presidents

AMSOIL INC CEO

From The Presidents

The new diesel products are in the field and initial reports are positive. We made a concerted effort to keep you, your customers and accounts aware of the changes throughout the diesel oil upgrade and those efforts have paid off with a smooth transition.

That’s truly what it is – an upgrade. More products in the diesel lineup, better protection and higher commissions. With more products in the lineup, there are bound to be questions. This month we’re going to provide some guidance on helping your diesel customers choose the right oil.

We’re also going to unveil some new commercial-grade products. We’ve given Formula 4-Stroke® 10W-30 Small-Engine Oil a new name and packaging, and added a 10W-40 to the small-engine oil lineup. We’ve also added a transmission fluid designed specifically for use in zero-turn hydrostatic transmissions. Most zero-turn owners, including professional landscapers, use regular motor oil in these hydrostatic transmissions. Sure, that works, but the fact is, motor oil is not dialed-in for maximum protection and performance in hydrostatic transmissions. We performed extensive testing on this new product, and the result is nothing short of outstanding.

Of course, what else would you expect? That’s what we do. It’s who we are. Many people would reason that if motor oil works in a hydrostatic transmission, why change? Anything more is just overkill.

We say overkill is underrated. If we can make something better, we will. If we can deliver better protection for one component or another, we will. Why not? Isn’t that the point – to protect things?

When we take a look at our customer lists, it stands out that we have more landscapers as commercial accounts than any other type of business. Research into the landscaper market reveals that zero-turn mowers are frequently among their biggest investments. It also reveals that landscapers are extremely concerned about the speed with which they can complete their jobs and complete them well. Between SABER® Professional and this new line of commercialgrade products, we’re doing a lot to help them meet those goals by protecting their investments and helping maintain the power and speed of their equipment. Landscapers increase profits, Dealers increase commissions and we increase sales. Is that overkill? Sounds about right to us.

AMSOIL is expanding. Visit our dealer page and see the incentives. AMSOIL could outsell all other brands if we can increase its availability. Call us to add it too your shelves, lube center or become a dealer working out of your house or business.

What’s the Difference Between Horsepower and Torque?

what is torque?

What’s the Difference Between Horsepower and Torque?

Rather than offer a technical explanation few people will understand, let’s talk about what torque and horsepower feel like.

You’re idling at a stoplight. Or maybe an IHRA starting line. Someone rolls up to you and revs their engine. Gives you the nod. It’s on.

You wind up the engine, the light turns green and you dump the clutch. Instantly the visceral force of the engine kicks you in the chest and slams you back in your seat. The tires smoke and scream. Your chest shakes as if home to a hive of angry hornets.

That’s torque. It’s the sheer grunt and force that transforms your vehicle from placid show horse to ferocious stallion.

This 15-second video illustrates.

As the rpm climb, horsepower takes over. Streetlights zip by, the expansion joints in the asphalt go from, “clack…clack…clack” to “clackclackclack” and the engine effortlessly pulls through the gears toward redline and a seemingly endless horizon. You could drive forever.

That’s horsepower. It’s the speed that carries you to victory. Or to the next stoplight once you return to reality.

Your dyno map to success

You can see the relationship between torque and horsepower in just about any dyno map. Here’s one I grabbed from the boys at Engine Masters – Presented by AMSOIL, a great YouTube show for gearheads.

Notice how torque is higher at low rpm, and horsepower is higher at high rpm. The two meet at 5,252 rpm. That’s because of the following equation:

Horsepower = Torque x Engine rpm/5252

Because torque and rpm are divided by 5,252, torque and horsepower are equal when the engine speed is equivalent to 5,252 rpm.

What, exactly, is torque?

Simply put, it’s a twisting or turning force applied to an object such as a wheel or crankshaft. In automotive applications, torque measures the engine’s ability to perform work. The force created by displacement of engine cylinders spins the engine crankshaft, and the transmission applies this torque to the wheels, moving the vehicle. The more force applied to the crankshaft, the more torque developed and the more work the vehicle can do.

And horsepower?

While torque measures turning force and the engine’s ability to perform work, horsepower measures how fast the engine can perform the work. Engine horsepower ratings indicate how much power an engine can produce similar to how light bulb wattage indicates how much power the bulb will use.

The amount of horsepower an engine can deliver is directly proportional to the level of torque generated by the crankshaft, which is directly proportional to the total displacement capacity of the engine.

(Did you know the term “horsepower” owes its origins in part to beer? Get the story here.)

As they say, there’s no replacement for displacement.

Because there is a limitation on the maximum displacement an engine can generate based on the size of the vehicle into which you stuff the engine, there is also a limitation on the amount of torque the engine can produce, which in turn sets a limit on the engine’s maximum horsepower.

Which is better?

That’s a question no one can answer except you. While both are necessary to drive your car or truck, the answer depends on what you’re trying to do. For most casual motorists, neither is better than the other. They just want their family sedan or SUV to navigate the grocery store parking lot and highway with ease.

But if you’re hauling a load of supplies or trying to win the trailer-pull competition at Diesel Power Challenge, you want the added grunt of a high-torque engine. If you’re trying to set a personal best lap time at the local track, you want an engine designed to maximize horsepower.

Defending Champions of the King of the Hammers

King of Hammers map

Lovell: The Every Man Champions

Lovell brothers repeat at King of the Hammers.

As defending champions of the King of the Hammers Every Man Challenge, Team AMSOIL off-road racers Brad and Roger Lovell entered the 2017 event with high expectations. Qualifying eighth after a huge boulder dislodged and caused some struggle on a rocky climb, the brothers started the main event near the front of an enormous 130-car field.

“Our formula is to always run our own race and control what we can, ignore what we can’t,” said driver Brad. “We ran a brisk and consistent pace, but not fast enough to cause a lot of errors. Roger kept telling me that we can only go so fast in our car regardless of who we are racing, so I pushed hard but made no errors.”

Over the first 60 miles of desert terrain, the team gained several positions, but kept its focus on the front. When early race leader Bailey Cole fell victim to a broken axle shaft, the Lovells took the lead.

“I knew we would be fast once we got to the rocks, and everything was going great until we heard we had a 30-minute lead,” said Brad. “That type of thing gets to you in a strange way. We slowed to a conservative pre-run pace, but in a race like this, drama will find you.”

Bad luck struck on Wrecking Ball when a power-steering line burst, stopping the team dead in the water.

“My heart jumped in my throat when we lost steering,” said Brad. “For an instant I thought hope was lost, but we found the bad line and replaced it in less than 10 minutes. We throttled up the waterfall and while I knew that we ate into our buffer, we still had a strong lead.”

The only unscheduled stop was at the BF Goodrich pit for a topoff of AMSOIL Synthetic Tractor/Hydraulic Transmission Oil (ATH) in the steering reservoir before the brothers ran the last section to the finish.

“I kept thinking something little was going to go wrong and nab the win, so we took it real easy,” said Brad. “We came into traffic on Resolution right before the finish, and a broken car was blocking the drop off Backdoor. I didn’t want to take any chances, and those guys were sportsmen enough to move the car while in the middle of repairs. It is a bad day when you’re broken, and those guys have my respect.”

Once clear of the rocks, the Lovell brothers cruised to the victory in their first race of the season.

“We owe it to a solid team of guys who love racing, a dedicated family and the support of our sponsors through thick and thin,” said Brad. “There is no way we could race without the support of AMSOIL and all our other sponsors. We are proud to represent the best brands in off-road.”

Join us as a retailer or dealer.  AMSOIL is the Exclusive Official Oil of King of the Hammers. Featuring truck, motorcycle and UTV races, King of the Hammers brings together enthusiasts of all stripes, while drawing tens of thousands of fans to the live event and millions more watching online, increasing AMSOIL brand exposure and opening doors for sales outlets.

AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol

100% Synthetic Firearm Lubricant and Protectan

AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol

Now available (In Sioux Falls NOW!!)  in both a dripper bottle and an aerosol can, AMSOIL 100% Synthetic Firearm Lubricant and Protectant effectively lubricates and protects guns & weapons, helping extend life and prevent blockage, jams and wear.

  • Outstanding protection and performance in both hot and cold climates
  • Specifically formulated for firearms, offering superior performance over multi-purpose products
  • Safe to use on all metals, woods, composites, rubbers and other materials commonly found in firearms

AMSOIL Synthetic Firearm Lubricant aerosol packaging is not available in Canada.

100% Synthetic Firearm Lubricant and Protectan

Over Stocked Sale!!

AMSOIL Over stocked in Sioux Falls

Once per year we have a over stocked sale when we stock up from our yearly AMSOIL HQ visit..

Amsoil HQ in Superior

This is for the Sioux Falls store. Mark-ups are very minimal here so every added discount is rare but significant. Some items at or near cost. Also check out our clearance shelf for an added 5% off!!

Come in now for added savings on any item. Enjoy added percentages off from each AMSOIL product or case of oil.

The best savings is today through Thursday morning (20th). We will close at noon.  Then when we open back on Tuesday the 25th there will be more deals over the next 10 days!!

Jet Ski Oil